In the following interview, Ravath “RP” Pok, principal broker of Realty ONE Group Signature in Midvale, Utah, discusses expansion, marketing, supporting his team’s wellness, and more.
Region Served: Utah
Years in Real Estate: 31
Number of Offices: 2
Number of Agents: 123
How does featuring team members in your marketing help attract new agents to Realty ONE Group Signature?
Agents may feel as if they don’t fit in where they are for many reasons, whether it be a lack of energy or support in the office, or even a brand that may not match their identity. At Realty ONE Group Signature, we’re all about the success of our agents—so why not showcase them, their stories and what makes them successful in our marketing? We find that agents believe and connect better with people, so when others are exposed to our agents’ stories, they can picture themselves in an identical situation. When it comes to attracting new agents, they’ll trust these testimonials more than any ad agency recruitment pitch.
Talk about the wellness support you provide to help your team members be healthier and happier.
A healthy mind, body and spirit are essential elements that lead to happy, productive agents. Our industry is contentious, creating stress that’s difficult to leave at the office, so we host monthly health and wellness events that include meditation, yoga and a group coaching session to help bring awareness to the energy of our mind and body. After participating, our agents found that they think, strategize and communicate better with clients, and the transaction experience greatly improves.
Explain how you analyze IT solutions, and how technology fits into your marketing plan.
I focus on the problem/solution aspect of all things. Agents shouldn’t purchase technology when they see others having success with it without taking the time to recognize why they’re successful with it. We train agents to understand the various market segments, from sphere of influence to geographic farming, FSBOs and expireds. They pick the market or markets, and we help them develop their marketing with the right technology to fit their purpose.
Is it true that you’re poised to open a new office in a booming tech market?
In just a little over two years, we’ve reached capacity at our main office, and we’re ready to dominate the market south of us, which is an amazing tech sector. Our plans are to open a 4,000-square-foot office with a new concept themed after tech companies in Silicon Valley. It will include a Time Out room with a sight, sense and sound spa and massage chair, and a gaming area complete with a racing simulator and state-of-the-art VR gaming. With St. George being recognized by the Census Bureau as the fastest-growing metropolitan area in the U.S., we’re happy to announce the opening of the fourth Realty ONE Group brokerage in Utah, with more in the pipeline.
What is your best tip for getting the right listing price?
Get sellers involved.
What is your No. 1 tip for dealing with difficult clients?
Check your emotions at the door and be the reasonable, calm voice in the room.
What is the key to a successful marketing strategy?
With today’s IT, you can have your cake and eat it, too. You don’t have to sacrifice marketing to take home the commissions you earned.
What is your top tip for motivating agents?
Help them stay focused on their purpose and tout them on social media by telling their story.
For more information, please visit www.realtyonegroup.com.
John Voket is a contributing editor to RISMedia.
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