RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Excuses Are Fuel for Failure

Home Agents
By Terri Murphy
December 30, 2018
Reading Time: 3 mins read
Excuses Are Fuel for Failure

“It’s not my fault.”

“Nobody is buying during the holidays.”

“The market is so slow right now.”

Chances are, you truly believe what you’re thinking—but what if you’re wrong? Dead wrong?

Regardless of what’s happening in your market, people are making life-changing decisions, and housing transitions are an everyday occurrence. The question is: If these people have to move, are they calling you?

We look for options to validate what we see, but the market is what the market is. Your job is to position yourself to be that one solution people seek whenever their life changes require them to sell or buy a home.

Not a believer? Check out your local MLS and review the newest listings that came on the market this month, or even in the last two weeks. There was no town meeting urging everyone in your area to avoid local agents. Unless you’re living in a highly rural area, there’ll be properties that are new on the market, recently under contract or finally closed.

Rather than buying into “loser vision,” work under the assumption that a larger percentage of your competition is supporting this very attitude. Winners work while everyone else isn’t, so here are a few simple ways to drum up quick business when everyone else is waiting for the market to return to normal:

Get Visible
Check out newly listed properties and deploy circle prospecting around those listings. In the case of a single-family property, identify the 10 properties on either side of that listing and the 20 across the street, and ask them to help you find their new neighbor. Statistics prove that the owners of these 40 targeted properties are highly likely to either know someone who really wants to buy in their area, or who are thinking of selling. If you do the math and perform one of these circle prospecting activities a day, by focusing on one property a day five days a week for a month, you’ll rack up over 800 touches a month.

Get Neighborly
Follow up with a “thanks for your help” note that introduces their new neighbor, and you’re close to 1,600 touches without a huge investment of time and money. Host a short housewarming event, if appropriate, to help new neighbors get acquainted.

Get Face-to-Face
While the bulk of agents slow down at the end of the year, top producers harness the power of face-to-face connections. Even if your market hits a short lull, take advantage of this time. Set up meet-and-greets, provide market updates and send out invitations to client appreciation events or holiday gatherings, and connect with your sphere of influence, past clients and prospects.

Ready, Set, Go
Use this time to jumpstart your 2019 production with a 90-day strategy that includes following up to confirm contact information, providing a chance for reconnection. Now is also a great time to schedule your clients’ annual home-pricing review, discuss new mortgage updates at small gatherings or plan one-on-one meetings. Consider a joint venture with your lender to explore trade-up/trade-down or investment options with clients that can help them plan for their forever home.

Don’t let the weather, the season, the temperature or any other excuse deter you from these prospecting activities that guarantee high visibility and reconnection. Slow markets mean fast-tracking for agents who ignore the excuses and create new opportunities for high profitability.

For a copy of the Help Us Find a New Neighbor script, visit http://bit.ly/2EIz3i4.

Terri Murphy is a communication engagement specialist, author, speaker and coach. She is the author/co-author of five books, and founder of MurphyOnRealEstate.com. Contact her at TerriMurphy.com, MurphyOnRealEstate.com or Terri@TerriMurphy.com. For more information, please visit www.workmansuccesssystems.com.

For the latest real estate news and trends, bookmark RISMedia.com.

Tags: Circle Prospectinglead genProspecting TipsReal Estate Lead Genreal estate newsReal Estate News and InformationReal Estate TrendsSales ProspectingTerri MurphyWorkman Success Systems
ShareTweetShare

Terri Murphy

Terri Murphy is a communication engagement specialist, author, consultant and Master Coach with Workman Success.

Related Posts

Inflation May Be Slowing, but so Is Consumer Spending
Agents

Inflation May Be Slowing, but so Is Consumer Spending

January 27, 2023
Pending Home Sales Snap Six-Month Decline With Pre-2023 Rebound
Agents

Pending Home Sales Snap Six-Month Decline With Pre-2023 Rebound

January 27, 2023
Mortgage Mix: Better Times May Be Ahead
Agents

Mortgage Mix: Better Times May Be Ahead

January 27, 2023
Frequency and Severity of E&O Lawsuits Against Real Estate Professionals Have Increased
Agents

Frequency and Severity of E&O Lawsuits Against Real Estate Professionals Have Increased

January 27, 2023
Tips for Property Tech-Tool Adoption
Agents

Tips for Property Tech-Tool Adoption

January 27, 2023
The 10 Best Markets for First-Time Homebuyers in 2023
Agents

The 10 Best Markets for First-Time Homebuyers in 2023

January 27, 2023

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Tip of the Day

The Great Housing Market Correction of 2023

For much of the past two-and-a-half years, it has been a housing market free-for-all, with bidding wars, multiple offers over... Read more.

Business Tip of the Day provided by

Recent Posts

  • Inflation May Be Slowing, but so Is Consumer Spending
  • Pending Home Sales Snap Six-Month Decline With Pre-2023 Rebound
  • Mortgage Mix: Better Times May Be Ahead

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2023 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2023 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X