The National Association of REALTORS® has been selected as a 2019 Learning! 100 Award Winner for its Commitment to Excellence Program, also known as C2EX. Previous winners of this award include Amazon, the U.S. Department of Defense and the American Heart Association, with NAR joining this group in recognition of its superior learning and development programs.
Unveiled by NAR less than one year ago, C2EX has aimed to help REALTORS® demonstrate their commitment to professionalism and the association’s Code of Ethics, ensuring NAR’s 1.3 million members continue setting the real estate industry standard in client service and ethical conduct. The 2019 Learning! 100 Award specifically honors organizations for fostering a culture of professional growth, innovation and organizational performance while “investing in a truly immersive learning culture,” according to sponsoring organization Elearning! Media Group.
“When we launched Commitment to Excellence in November of 2018, we envisioned a program that could help lead us into a future where consumers everywhere recognize that REALTORS® are a step above the rest in their knowledge, skills and ability to serve their clients,” says NAR CEO Bob Goldberg. “The program gives our members a tangible way to demonstrate their commitment to professionalism.”
C2EX’s self-guided assessment and training course generates customized learning paths in 10 competencies of professionalism (11 for brokers), including the areas of data security, technology, client service and professional reputation, among others. Program completion leads to an endorsement from NAR that members use to show peers and clients that they conduct their business at the highest professional standard. Participants can get started by logging in to www.C2EX.realtor.
“As the real estate industry is always evolving, we know that our members must have access to every resource needed to thrive in a quickly-changing market. We remain active in our pursuit of approaches to grow and improve the C2EX program. We thank Elearning! for the added motivation as we work to ensure REALTORS® are differentiated from real estate licensees who haven’t made professionalism their hallmark,” Goldberg concludes.