RISMedia
  • News
  • Premier
  • Publications
  • Events
  • Education
  • Newsmakers
  • Power Broker
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Publications
  • Events
  • Education
  • Newsmakers
  • Power Broker
No Result
View All Result
RISMedia
No Result
View All Result

Broker Public Portal With Homesnap Debuts a Game Changer, Partnering With Facebook Marketplace

Home Best Practices
Commentary by Carl DeMusz
June 30, 2020
Reading Time: 3 mins read
Broker Public Portal With Homesnap Debuts a Game Changer, Partnering With Facebook Marketplace

The power of Facebook is staggering: 1.62 billion daily active users posting more than a half-million comments and uploading 136,000 photos every 60 seconds. Nearly 70 percent of Americans use Facebook, and 74 percent visit every day.

Facebook Marketplace’s growth is equally astonishing. In three years, it has become the new Craigslist. Facebook Marketplace is now in 70 countries and used by more than 800 million people worldwide each month—and now, the Broker Public Portal (BPP) with Homesnap has become a source of data for real estate rental listings on Facebook Marketplace.

Individual MLSs that have joined the BPP may elect to share their rental listings for display on Facebook Marketplace. For both renters and agents, this is a game changer. Facebook is doing it the right way—and the best way—by partnering with the real estate industry through BPP.

Maximizing Facebook
Many agents today struggle to maximize the value of social media. Homesnap’s partnership with Facebook is good for both agents and consumers: Renters get access to accurate, reliable information about rental listings, and agents get real leads from real people.

As REALTORS®, we have always helped first-time buyers—about 40 percent of the market today. That involves educating them to compare renting versus buying. By providing a way for agents and brokers to talk to renters, Facebook and Homesnap are helping both groups.

1,000-Percent Increase
Yes-MLS has been an enthusiastic supporter of the BPP from inception. Our original motivation was to help our brokers and agents generate leads without having to pay third-party advertising portals. Almost immediately, Facebook Marketplace developed new business opportunities for our members.

Since we began publishing rentals on Facebook Marketplace, traffic on Homesnap in the first month jumped 26 percent. In less than 90 days, we delivered more than 23,900 leads. Nearly 1,200 eligible rentals at launch were piped into Marketplace. Yes-MLS lead flow jumped 1,113 percent!

Best of all, the tens of thousands of leads Yes-MLS is delivering to our members are free and sent exclusively to listing agents and brokers, provided as a standard MLS member benefit.

Increasing the Value of the MLS
Agents and brokers today face a lot of expenses. Company dollars are stretched. Agents’ budgets are maxed out. A quality MLS will help its members by communicating about only the most important initiatives and resources instead of bombarding them with useless messages. At Yes-MLS, we’ve been cautious about picking and choosing what we tell our members about and how we share the news, and we’ve noticed that agents are always hungry to hear about what’s new with Homesnap.

At Yes-MLS, our education team includes five account executives. Their mission is not to sell, but to educate. When we launched Facebook Marketplace to an enthusiastic crowd, we showed agents and brokers how these new resources are right at their fingertips. That’s because Yes-MLS members are right where the rubber meets the road, serving their clients all the time, every day.

The Broker Public Portal is something we all invested in and own. Now we are starting to see the payback. This new partnership with Facebook Marketplace is just one of many future returns we can expect from supporting the BPP over the past several years.

It is another reason why every brokerage and MLS benefits by supporting the Broker Public Portal with Homesnap. Together, we are just getting started. If you are still on the fence about joining the BPP, now is the time to act.

Carl DeMusz is CEO of Yes-MLS, the largest MLS in Ohio with 12,600 members serving 36 counties in The Buckeye State and West Virginia. For more information, please visit www.brokerpublicportal.com.

Tags: Broker Public PortalFacebookHomesnapLead GenerationReal Estate AppsReal Estate Lead GenerationReal Estate Technology
ShareTweetShare
Susanne Dwyer

Susanne Dwyer

Related Posts

How to Handle Tech Overload and Choose What Will Work for Your Agents
Agents

How to Handle Tech Overload and Choose What Will Work for Your Agents

August 13, 2022
Would Student Loan Forgiveness Impact the Housing Market?
Agents

Would Student Loan Forgiveness Impact the Housing Market?

August 12, 2022
The Mortgage Mix: Big Lenders Buckling and a Market Hitting Milestones
Agents

The Mortgage Mix: Big Lenders Buckling and a Market Hitting Milestones

August 12, 2022
Opportunity Zones Keep Pace with Nationwide Home-Price Growth in Second Quarter
Agents

Opportunity Zones Keep Pace with Nationwide Home-Price Growth in Second Quarter

August 12, 2022
Pros and Cons of an Adjustable-Rate Mortgage
Agents

Pros and Cons of an Adjustable-Rate Mortgage

August 13, 2022
Headliners Week of 8/7 – 8/13
Headliners

Headliners Week of 8/7 – 8/13

August 12, 2022

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Tip of the Day

There’s Gold in Them There Leads. HomeKeepr Can Help.

Does your brokerage have leads no one is working? Let’s put those leads to work! Our Moover Intelligence feature identifies... Learn more.

Business Tip of the Day provided by
REGISTER NOW

Recent Posts

  • How to Handle Tech Overload and Choose What Will Work for Your Agents
  • Would Student Loan Forgiveness Impact the Housing Market?
  • The Mortgage Mix: Big Lenders Buckling and a Market Hitting Milestones

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies

© 2022 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2022 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X