RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Part One: Is Your LinkedIn Profile Working for You? Give Your Page a Makeover

Home Best Practices Agent
By the Experts at Fathom Realty|By the Experts at Fathom Realty
October 6, 2021
Reading Time: 2 mins read
Part One: Is Your LinkedIn Profile Working for You? Give Your Page a Makeover

Editor’s Note: This article is the first part of a two-part series. Tune in next week to read about how you can refine your updates.  

As a real estate professional, you need to leverage every social media platform available to you to stay on top of the game, including LinkedIn.

So how can you give your LinkedIn profile a much-needed makeover? Here are the first four profile elements to revise to make you shine.

Headline
Think of yourself and your professional contributions as a feature film and your LinkedIn headline as your film’s tagline. Since your headline shows up prominently every time you post on LinkedIn, it should announce you with fanfare and make you seem interesting and relevant to your audience. What experience can clients expect to have when they work with you?

Bonus Tip: For a solid SEO boost, try to include a few real estate keywords like “REALTOR®” and “home.” It’s okay to be straightforward; if you can’t be creative here, you’ll get another chance with your summary (see part two).

Profile Picture
Here is where a solid understanding of your brand comes in handy. For the consummate professional, a formal business headshot is preferable. It’s better if you smile, and it’s also helpful if the photo is recent (within the last five years). On the other hand, suppose you want to come across as friendly and laid-back. In that case, an unstaged, informal image is perfectly acceptable, so long as it’s up-to-date and your facial features are easily recognizable. Avoid old pictures, pictures taken at a distance, and photographs that include other people, as they may confuse your clients.

Profile’s URL
Like Facebook, LinkedIn allows you to create a custom URL for your profile page, making it easier to type into an address bar or display on a business card. Of course, your name works best, but if you’ve tried every combination you can think of, and everything is taken, try adding “Real-Estate” or “REALTOR®” or the name of your city or town.

Contact Information
Review and update the contact information in your profile. Your contact info and employment history should be up-to-date and reveal only the information you want to be displayed. You’ll have to go into your profile editor to access and change this information, as it tends to be hidden when you’re viewing your profile.

Make sure to come back for part two next week to polish off your LinkedIn!

Fathom Realty currently operates in 33 states with over 6,900 agents. Agents enjoy a higher net income through Fathom’s 100% commission, transaction fee compensation model, allowing them to invest more money into growing their business. Fathom agents also earn stock grants based on their contribution to revenue and company growth. To learn more about Fathom, visit www.fathomlife.com.

Tags: Business PlanningFathom RealtyLinkedInReal Estate BrokerageReal Estate MarketingSocial Media MarketingSuccess Tips
ShareTweetShare
Liz Ruggiero

Liz Ruggiero

Related Posts

Deadline Extended to Nominate a 2023 Rookie of the Year
Agents

Deadline Extended to Nominate a 2023 Rookie of the Year

June 6, 2023
Cash Rules, New Study Finds
Agents

Cash Rules, New Study Finds

June 6, 2023
Mortgage Originations Fall to 20-Year Low
Agents

Mortgage Originations Fall to 20-Year Low

June 6, 2023
Team Tactics: 5 Reasons Why You Should Host Virtual Open Houses
Agents

Team Tactics: 5 Reasons Why You Should Host Virtual Open Houses

June 6, 2023
4 Steps New Real Estate Agents Can Take Right Now to Succeed
Agents

4 Steps New Real Estate Agents Can Take Right Now to Succeed

June 6, 2023
Women in Real Estate: Building a Successful Partnership
Agents

Women in Real Estate: Building a Successful Partnership

June 5, 2023

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Tip of the Day

Three Tips for Closing More Real Estate Sales in a Shifting Market

If you’re a team leader, it’s imperative that you set your agents up to be successful, so that they can reach their own goals, as well as those of the overall team. Your newer agents will need to learn the basics they never really have used while... Read More.

Business Tip of the Day provided by

Recent Posts

  • How Ceiling Fans Can Reduce Your Utility Costs
  • How Ceiling Fans Can Reduce Your Utility Costs
  • Why You Might Have to Pay More in Property Taxes Than Your Home’s Previous Owner Did

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2023 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2023 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X