RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Top 5 Reasons Agents Leave and How to Improve Retention

Home Best Practices
By Rick Haase
November 17, 2021
Reading Time: 2 mins read
Top 5 Reasons Agents Leave and How to Improve Retention

One of the questions every growth-oriented brokerage needs to ask itself early on and often is, “Why do agents leave their current brokerage?” When the answers come, leaders need to contemplate those answers with a real sense of openness and honesty about how their own company stacks up.

Thousands of agents joining our company inform us why agents leave a brokerage for another firm. These are their top five reasons:

1. They feel they have outgrown their current brokerage’s ability to satisfy their business needs. Agents deploy an array of strategies and sometimes develop a feeling that another brokerage aligns better with their way of doing business.

2. There are too many restrictive policies, practices and “office doctrines” in their current environment, which limit the entrepreneurial spirit.

3. Old and antiquated agent compensation methods reduce the brokerage’s value proposition. This especially applies to agents with low adoption of the brokerage’s tools and services.

4. Agents move to be in an environment in which they can advance their careers. Smaller operations can’t provide career diversity options available through large brokerages, e.g., mortgage financing, marketing, training, technology and principal broker leadership specializations.

5. Another company has successfully convinced them that the grass is greener on their side of the fence: more leads will be given to the agent, there is an easier path to higher income, more camaraderie within the brokerage, etc. Keeping agents well informed about productivity per agent, market share, actual lead conversion rates and cost, etc., is key to keeping them informed about other brokerages and preventing the spread of misinformation.

Proactively Address Reasons for Departures
We had an instance several years ago when a new company opened in town promising large “bonuses and very high commission splits” to our agents. Over a period of about a year, 15 of our 1,000-plus agents in that market decided to take them up on their cash payments for transferring. Over the next three years, 12 of those agents have returned, two are committed to returning and one retired out of the business.

Keep communication lines open by actively engaging with your agents. Watch closely for signs of disengagement and take action. An honest conversation early on can help you identify potential issues and resolve a problem before your competitors begin to make promises and lure agents away from you.

We are very fortunate that agent attrition to other companies from United Real Estate is very low. In addition, we have a very high return rate, which is attributable to the respect we show when an agent wants to try something else. The desire for change is normal and addressing the reasons for agent departures before they are enticed away is paramount to achieving healthy growth and prosperity for your brokerage.

Rick Haase is president of United Real Estate. For more information, contact him at
Rick@UnitedReal-Estate.com or 504-251-3757, or visit www.GrowWithUnited.com.

Tags: Agent RetentionBusiness ModelBusiness PlanningCultureReal Estate AgentReal Estate BrokerageSuccess TipsUnited Real Estate
ShareTweetShare

Rick Haase

Rick Haase is president of United Real Estate. For more information, contact him at Rick@UnitedReal-Estate.com or 504-251-3757, or visit www.GrowWithUnited.com.

Related Posts

Empowering Female Business Owners on Their Path to Aligned Ambition
Agents

Empowering Female Business Owners on Their Path to Aligned Ambition

June 19, 2025
Maximizing the Power of Your MLS
Best Practices

Maximizing the Power of Your MLS

June 19, 2025
HomeServices
Agents

HomeServices of America Names Jimmy Burgess Chief Coaching Officer

June 19, 2025
GSEs
Industry News

National Housing Conference Outlines Goals of GSE Privatization

June 19, 2025
mortgage
Industry News

Mortgage Rates Move Lower

June 19, 2025
Weichert
Agents

Weichert’s 25th Charity Outing Tees Off This August

June 19, 2025
Please login to join discussion
Tip of the Day

Why a Dirty Car Could Cost You the Deal

Think a dirty car doesn’t matter? Think again. Learn just how much first impressions can make or break a deal. See how.

Business Tip of the Day provided by

Recent Posts

  • Empowering Female Business Owners on Their Path to Aligned Ambition
  • Maximizing the Power of Your MLS
  • HomeServices of America Names Jimmy Burgess Chief Coaching Officer

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X