RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Identifying With Today’s Agents

Home Brokers
By Lesley Grand
December 30, 2021, 6 am
Reading Time: 3 mins read
Identifying With Today’s Agents

Carol Mellander
Broker/Owner, CENTURY 21 1st Class Homes
Schaumberg, Illinois
www.century21.com/real-estate-office/profile/century-21-1st-class-homes-10004808

Region served: Northwest suburbs of Chicago
Years in real estate: 36
Number of offices: 1
Number of agents: 55

Motto/work philosophy that you live by: If you want something, work for it. You can be anything you want to be.

Lesley Grand: What is it about Century 21 Real Estate that attracted you to the brand? 

Carol Mellander: First, the CENTURY 21® brand is the most recognized and respected name in real estate. I could be affiliated with anyone, but when you couple the brand’s global presence with the tools they offer, the franchise is second to none. The ongoing training we have access to makes it unbeatable.

LG: Please describe your management style. 

CM: I’m here for my agents each and every day. And because I worked as an agent for a long time prior to becoming an owner, I identify with the agents, understand their needs and encourage them to talk freely. My concentration is on the agents, so I work hard to make sure they have anything and everything they could ever use, from drone videos to PowerPoint presentations. Real estate is a relationship business, and while it may be a bit old school, I think it’s important that I meet face-to-face with my agents and that my agents meet face-to-face with their clients. I know my stuff, and I take the time to listen. This company is my family.

LG: The culture within your offices is said to be extraordinary. How have you achieved this type of office culture? 

CM: I think the greatest part is that we’re one big team. And we all get along. Many of the agents have been here for 20 years or more, and seven different languages are spoken within the office. In addition, we’ve created an atmosphere where everyone is treated the same. We also have a good division of experienced agents and younger people who are very techie. That being said, we’re all very compatible.

LG: What is your best advice for hiring and retaining the best agents? 

CM: When it comes to hiring, I sit with possible new hires and talk to them for as long as it takes. To be a good REALTOR®, they have to be able to communicate. Not everybody can be a salesperson, but by taking the time to talk to them, I get a good sense as to how interested they are, and how they might fit in at the company. We offer ongoing training and education, which is so important as far as retention. Technology is constantly changing, so we have to keep agents up to the moment with what’s what. We also train on everything from how to list property to the nuts and bolts of writing a contract. Looking beyond the mechanics, everyone loves the culture here at CENTURY 21 1st Class Homes. We’re all equal, and no one is above anyone else. And if anyone needs help, I’m always available.

LG: In what ways do you give back to the community in which you work? 

CM: We give back to the community by working with a local food pantry and participating in apple pie giveaways. It doesn’t matter who you are. Our only question is, “Where is your heart and head and soul?”

For more information, please visit www.century21.com.

Lesley Grand is a contributing editor to RISMedia.

Tags: Broker SpotlightBusiness ModelBusiness PlanningCENTURY 21Century 21 1st Class HomeCultureProductivityReal Estate AgentReal Estate Brokerage
ShareTweetShare

Lesley Grand

Related Posts

Great
Agents

Great Spaces: A Hillside Masterpiece Set in Stone

June 17, 2026
Bed Bath & Beyond to Acquire Fathom Day After Brokerage Ousts CEO
Industry News

Bed Bath & Beyond to Acquire Fathom Day After Brokerage Ousts CEO

June 17, 2026
home
Agents

The Keywords in a Home Listing That Get a Buyer’s Attention Fast

June 17, 2026
NAR
Agents

NAR Chief Economist Expects Market to Improve in Second Half of 2026

June 16, 2026
REMAX Introduces Golf Lifestyles Certification for Agents Serving Golf Community Buyers
Agents

REMAX Introduces Golf Lifestyles Certification for Agents Serving Golf Community Buyers

June 16, 2026
cmls
Agents

‘Let’s Battle It Out’: New CMLS CEO Wants Competition, Less Court Drama as MLSs Parse Evolution

June 16, 2026
Please login to join discussion
Tip of the Day

How Real Estate Pros Defuse the Stressors of Today’s Real Estate Industry

RISMedia asked several longtime pros to share their thoughts about how they perceive the profession now, as well as their coping strategies. Read more.

Business Tip of the Day provided by

Recent Posts

  • Great Spaces: A Hillside Masterpiece Set in Stone
  • Bed Bath & Beyond to Acquire Fathom Day After Brokerage Ousts CEO
  • The Keywords in a Home Listing That Get a Buyer’s Attention Fast

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2026 Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2026 Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X
No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2026 Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2026 Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.