Director of Strategy and Innovation
National Association of REALTORS®
There’s no denying that tech and innovation will continue to shape and evolve real estate. While this mindset accelerated during the pandemic, it’s been a long time coming for real estate professionals. Technology has, once and for all, become a necessity, not a perk.
For Jeb Griffin, unpacking how technology is helping professionals navigate a significantly disrupted real estate ecosystem comes with his job description as director of strategy and innovation for the National Association of REALTORS® (NAR). In this interview, conducted live at the RISMedia booth during the November 2021 National NAR Conference & Expo in San Diego, Griffin provides insights into which tech trends are poised to change the game of real estate. He also discusses how agents and brokers should plan to incorporate tech and innovation into their companies and teams.
0:36 – 2022 tech trends agents and brokers should watch
2:12 – Will artificial intelligence become more critical in real estate?
3:41 – The crucial aspect of any tech stack moving forward
5:32 – How to get agents to buy into your new tools
Links and Resources
About Jeb Griffin
Jeb Griffin has been involved in various aspects of real estate technology for over 15 years, including experience with technical training and leading multiple technology products and services that impacted REALTORS® and consumers alike.
Currently, Griffin serves as the director of strategy and innovation for NAR. In his current role, he and his team are tasked with providing resources to drive a technology and innovation strategy for NAR to build value for their REALTOR® members, the industry, and NAR itself.
Jordan Grice is RISMedia’s associate online editor. Email him your real estate news ideas, email@example.com.