RISMedia
  • News
  • Premier
  • Publications
  • Events
  • Education
  • Newsmakers
  • Power Broker
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Publications
  • Events
  • Education
  • Newsmakers
  • Power Broker
No Result
View All Result
RISMedia
No Result
View All Result

Power Broker Perspectives: Taking Education to the Next Level

Home Agents
By Keith Loria
May 19, 2022
Reading Time: 2 mins read
Power Broker Perspectives: Taking Education to the Next Level

VITALS: 
Tru Realty
Years in business: 12
Size: 8 offices, 133 agents
Regions Served: Arizona and eight states
2021 Sales Volume: $268,698,924
2021 Transactions: 680
www.trurealty.com

Sarah Richardson started her career in commercial real estate back in 2006. When the market crashed in 2008, she quickly pivoted into residential fix and flips, and founded Tru Realty in 2010. Over the next four years, she experienced a great deal of success and decided to transition more into residential real estate. Today, as CEO of the firm, Richardson has assembled a strong and dedicated team that closed more than 450 deals in the brokerage’s first six years of operation. Here, she provides insight into her rapid rise to success.

It’s been an interesting last two years. How is the market looking in your area so far this year?
Sarah Richardson: It’s been super strong. The state of Arizona sees almost 20 offers on every single property, and I think we’re insulated to some degree, even with talks of interest rates going up. We have 200 – 300 people moving in my county every single day. I know the rest of the nation is doing awesome, but we are really, really strong. It’s a full-blown seller’s market and there’s no end in sight.

How did you have to adjust the way the firm ran during the pandemic? 
SR: When you work with new agents, the challenge is always pivoting into listings, because many of them are getting eaten alive on contracts, and no matter how much we train and mentor them, it’s really about working the art of negotiation. We’ve been really focused on that since the pandemic.

Tell us about the Tru University platform you offer in Arizona.
SR: We take agents directly out of school and put them through a vigorous two-year program, which helps them become a lot more confident and competent than a lot of agents out there. We’re taking this education platform into other states in 2022.

What is the firm’s unique value proposition that attracts agents? 
SR: It’s back to the education component. Our program is a requirement, not an elective. If you are a new agent or have been in a business and done less than six transactions, you have to go through our training. That attracts a certain type of agent, one with a growth mindset and the ability to want to constantly learn and better themselves.

As a strong woman in real estate, how do you champion other women in the industry? 
SR: We are very active in the Women’s Council of REALTORS®. We know that 65% of agents are women, from a C-level and corporate perspective, we have a lot of work to do.

You were the first REALTOR® in the U.S. to execute an investor cash transaction using blockchain. How do you keep up with tech innovation?  
SR: We are very nimble when it comes to tech. Our tech stack is very robust and forward thinking. Arizona is where most proptech companies go to test their models. I look at what would be a really good tool for our agents’ toolbox.

Tags: Real Estate EducationSarah RichardsonTru Realty
ShareTweetShare

Keith Loria

Related Posts

Creative Marketing Ideas to Move Your Listings Faster
Best Practices

Creative Marketing Ideas to Move Your Listings Faster

July 2, 2022
The July Issue of Real Estate Magazine Is Now Live
Agents

The July Issue of Real Estate Magazine Is Now Live

July 1, 2022
First Guaranty Mortgage Corp. Tacks on Massive Layoffs With Bankruptcy Filing
Agents

First Guaranty Mortgage Corp. Tacks on Massive Layoffs With Bankruptcy Filing

July 1, 2022
Pandemic-Fueled, ‘Astonishing’ Cost-Burden Turnaround
Agents

Pandemic-Fueled, ‘Astonishing’ Cost-Burden Turnaround

July 1, 2022
Florida, South Top Inflated Rental Markets
Agents

Florida, South Top Inflated Rental Markets

July 1, 2022
For-Sale Home Supply Grows Faster Than Ever as New Seller Activity Rebounds
Agents

For-Sale Home Supply Grows Faster Than Ever as New Seller Activity Rebounds

July 1, 2022

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Tip of the Day

Break a Leg: How Acting Techniques Can Enhance Your Pitch

Authenticity, emotion and empathy are all a big part of a successful client presentation, and actors have the answers. Read more.

Business Tip of the Day provided by
REGISTER NOW

Recent Posts

  • Creative Marketing Ideas to Move Your Listings Faster
  • The July Issue of Real Estate Magazine Is Now Live
  • First Guaranty Mortgage Corp. Tacks on Massive Layoffs With Bankruptcy Filing

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies

© 2022 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2022 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.