RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

4 Ways to Leverage Augmented Reality to Improve the Home-Buying Experience

Home Agents
By Jordan Grice
March 21, 2023
Reading Time: 3 mins read

Improving the client experience is the goal for most, if not all, agents looking to take their businesses to the next level. While there is no silver bullet that would deliver a perfect transaction process, several tech tools are worth exploring. 

Suppose the growing popularity of augmented reality is any indication. In that case, it’s a worthwhile investment that real estate professionals should consider as they look for innovative ways to pour into their sphere of influence. 

From improving the showing experience to helping clients visualize what their new home could look like, here are a few ways that augmented reality could help you improve your client’s experience.

Spruce up your staging

Staging a home has been a common practice for agents for decades. However, new tools and technology have enabled real estate professionals to create endless listing photos to appeal to a wide range of buyers through virtual staging. Using augmented reality tools, agents can provide buyers with digital photos of a home and give would-be buyers a taste of a listing’s potential while mitigating potential stumbling blocks (i.e., cluttered homes, mismatched decor, and more).

Property tours with flare

Virtual tours gained tons of popularity during the pandemic but didn’t fall by the wayside when things opened back up. There is a good reason for that. Being able to “walk through” homes from the comfort of your home is a convenience that most consumers would jump at, especially if they are looking to move into your market from another state—which happened a lot in the past three years. Just as listing photos became imperative to marketing a home, so should 3D touring. Find a way to incorporate this tool to expand the reach of your listings beyond your market and state.  

Home improvement planning

Let’s say you have a homeowner who wants to sell their home but was wondering if there were any improvements they could make that bump up the value of their house. How valuable would it be to show the client what the improvement and alterations would look like without lifting a hammer or calling a contractor? AR tech and tools can make that happen, especially when helping consumers visualize how their furniture would look in a house or what specific paint colors would look like. From previewing landscaping changes and renovation to planning to rearrange your interior decor, augmented reality tools can add ease and convenience to the process on the buy and sell sides of the housing hunting process. 

 Scouting the neighborhood

At one time, agents had to hop in a car with their clients to show them the neighborhood surrounding their listings. It wasn’t that long ago. Sure, that was a tried and true strategy to showcase your expertise and knowledge of a market, but AR tools can provide a more efficient and convenient way for your clients to get a feel for the community without spending hours in the car. 

Several tools and software will allow you to scan a location with your phone and develop a virtual tour for consumers to watch (similar to how you would set up a virtual property tour).

Tags: Augmented RealityFeatureReal Estate Business DevelopmentReal Estate TechnologyREALTOR® AdviceSunday Showcase
ShareTweetShare

Jordan Grice

Jordan Grice is a senior editor for RISMedia.

Related Posts

Existing-Home Sales Surged 14.5% in February—the Largest Increase Since July 2020
Agents

Existing-Home Sales Surged 14.5% in February—the Largest Increase Since July 2020

March 21, 2023
Anywhere Shakes Things Up, Names Lane New Coldwell Banker Realty CEO
Agents

Anywhere Shakes Things Up, Names Lane New Coldwell Banker Realty CEO

March 21, 2023
Amid Some Positive Signs, Housing Affordability Struggles Continue to Affect Buyers and Homeowners Alike
Agents

Amid Some Positive Signs, Housing Affordability Struggles Continue to Affect Buyers and Homeowners Alike

March 21, 2023
Altrata Reveals Evolving Residential Footprint of the Ultra-Wealthy
Agents

Altrata Reveals Evolving Residential Footprint of the Ultra-Wealthy

March 21, 2023
OneKey MLS Reports Decreased Median Sale Price in southern New York
Agents

OneKey MLS Reports Decreased Median Sale Price in southern New York

March 21, 2023
Top 500 Power Brokers Revealed in Exclusive Release
Latest News

Top 500 Power Brokers Revealed in Exclusive Release

March 21, 2023

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Tip of the Day

How Can You Better Support Your Servicemember Clients?

There are around 20 million veterans in the United States. Are you equipped to help them achieve their homeownership dreams? Learn more.

Business Tip of the Day provided by

Recent Posts

  • Existing-Home Sales Surged 14.5% in February—the Largest Increase Since July 2020
  • Anywhere Shakes Things Up, Names Lane New Coldwell Banker Realty CEO
  • Amid Some Positive Signs, Housing Affordability Struggles Continue to Affect Buyers and Homeowners Alike

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2023 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2023 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

Join Premier for as low as $30!

Join Premier
logo-rismedia-white
x
X