United® Real Estate has announced that Portland, Oregon-based MORE® Realty has joined its national network. The firm, led by founders Denise and Paul Knighton, will retain ownership, name, leadership and staff while benefiting from the expansive resources available through United.
The move brings United to Nevada and New Mexico for the first time, expanding its national footprint to 34 states with 170 offices and more than 22,000 agents. With the support of United, MORE Realty is eyeing expansion to several Western states with new territory to be announced in the coming weeks, the company said.
Denise and Paul Knighton founded MORE Realty in 2015 and grew their firm to 900 agents operating in four states, Washington, Oregon, Nevada and New Mexico, within a decade. It is now the largest brokerage in Oregon. They commented that their affiliation with United brings to the brokerage the robust resources of its national network and additional growth opportunities. The brokerage is planning to triple the number of clients served within the next three to five years, they said.
Paul Knighton, president and CEO of MORE Realty, comments on what’s driving their move to United’s national network:
“The main drivers in our decision to affiliate with United are the people we’ll be working with and the trust we have in them, as well as the added opportunities that this will bring for our agents. We have found good people we can trust in United. Their talent, collaboration and resources will enable us to work toward something greater together than we could on our own. Our company ownership, name, identity and culture remain intact, and we now have even more resources to help agents thrive. It’s all about caring for people and providing the best possible support.”
“United’s purchasing power was also a major factor in our decision to affiliate. With scalability now a reality, we benefit from an umbrella of tools, support, merger and acquisition assistance and technology. The ability to take on new opportunities is possible because there’s a strong, enthusiastic partner supporting our growth,” he added.
Denise Knighton, vice president of MORE Realty, highlights the benefits the partnership brings to their brokerage operations:
“I’m particularly excited about United’s Bullseye Cloud-Based Productivity Platform. It offers a seamless, single-login experience for agents and staff to access all the tools they need, saving valuable time and simplifying workflows. The National Referral Network is another incredible asset, as it will connect our agents’ clients they refer out of state with trusted agents across the country. The referral department handles all the work to match clients with agents and manage the transaction, freeing up our team to focus on what they do best. We also look forward to the collaboration within United’s Broker Network and tapping into the ideas of other owners across the country.”
Dan Duffy, United Real Estate Group CEO, explains their alignment of values:
“United Real Estate was purpose-built to prioritize the well-being of the people and communities we serve. Every decision we make is guided by our commitment to helping our partners and agents grow and thrive. Paul, Denise and their leadership team have built MORE Realty on a foundation of compassion and care with the same dedication to helping others. We are excited to welcome them into our national network and be a part of the continuation and acceleration of their success.”
United Real Estate President Rick Haase comments on the synergy:
“Paul, Denise and team will be such great additions to our national network. Their culture and appetite for excellence are perfectly aligned with our mission to improve the financial trajectory of our agents’ and brokers’ careers and lives. Our ability to deliver high-impact tools and services as well as our national network of brokerage operations experts will be rocket fuel for their growth.”
MORE Realty is the second, and one of the largest brokerages to affiliate with United in the past 12 months and follows the March 2024 affiliation of Naples, Florida-based Premiere Plus Realty and 1,500 agents serving Southwest Florida.
For more information, visit JoinUnitedRealEstate.com.
