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Leveraging Synergies to Ramp Up Growth

The real estate industry continues to face unprecedented change, and brokers and agents must position themselves as trusted and transparent market experts.

Home Agents
Commentary by Merri Jo Cowen
May 5, 2025
Reading Time: 2 mins read
Leveraging Synergies to Ramp Up Growth

As experts forecast a 9% increase in home sales this spring, with mortgages stabilizing and inventory levels improving, brokers and agents must continue to leverage every resource available to elevate their business.

Our industry is fierce, and harnessing synergies within business partnerships is crucial to long-term success. Brokers and agents across Florida and Puerto Rico rely on Stellar MLS to provide them with the tools and resources that allow their consumers to have the insight and clarity that turns interest into closed transactions.

Respond to changing market trends
As home prices increase, per the latest Case-Shiller Index, the real estate industry continues to face unprecedented change, and brokers and agents must position themselves as trusted and transparent market experts. Stellar MLS believes in proactively monitoring a variety of market factors in order to take actionable steps for its customers.

As existing borrowing rates continue to challenge affordability, Stellar MLS customers are well-prepared to guide clients through the challenge by providing the resources needed to begin their home-buying journey. One benefit is Down Payment Resource (DPR), which allows an agent to match eligible homebuyers and properties with down payment assistance programs.

Leverage the power of data
MLS data is one of the most powerful tools available to real estate professionals. Beyond access to accurate data, the true advantage lies in leveraging it strategically to drive business growth. With Stellar MLS’ pristine and reliable data at their fingertips, brokers and agents can operate with confidence, offering expert guidance on pricing strategies, average days on market and emerging opportunities.  

Stellar MLS is focused on providing cutting-edge solutions that enhance efficiency, improve client engagement and streamline operations. One of Stellar’s newest offerings, Rayse, connects real estate professionals directly with their customers, showcasing their value through powerful insights.

Boost your brand presence
Establishing a strong brand is essential for long-term success, and Stellar MLS offers marketing tools designed to do just that.  

One of Stellar’s core products, MLS-Touch, allows agents to personalize the homebuyer experience through its Brand and Share feature. This tool allows brokers and agents to upload their logos and brand elements directly into the MLS-Touch platform, presenting prospects with a consistent and professional experience. Stellar MLS customers also have access to RateMyAgent, which collects customer reviews and testimonials to assist in developing a professional reputation online.

Strategize new ways to generate leads
Today’s top-performing agents incorporate technology and data-driven insights with their personal touch to build lasting relationships and partnerships. Using MLS tools like Smart Charts and the Stellar Market Meter Report allows agents to become the go-to local expert in specific neighborhoods and for distinct property types.

Stellar MLS is committed to empowering brokers and agents to work smarter, not harder. Together, with Stellar MLS’ 84,000-plus customers, it will continue to propel the industry toward a stronger, more resilient future.

For more information, visit https://www.stellarmls.com/.   

Tags: Brokerage BrandingCase-ShillerDataDown Payment ResourceLead GenerationMerri Jo CowenMLS TouchRateMyAgentReal Estate MagazineStellar MLSsynergy
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Merri Jo Cowen

Merri Jo Cowen is the CEO of Stellar MLS.

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