Zillow Updates Premier Agent App with Automatic Lead Management

Zillow Group has updated the Premier Agent® app, launched last year, with the ability to automatically add and manage leads from more than 25 third-party sources, the company recently announced. The update also includes expanded functionality for team leads, with control over assignment of leads, insight into lead and team performance and integration with Premier Agent Concierge.

“This next iteration of the Premier Agent App is the result of a year of feedback from agents around what they need to be more efficient and successful in their interactions with clients,” says Greg Schwartz, Zillow Group chief business officer. “Now, agents just need to have one password to one platform to manage all their leads—whether they come from Zillow or Trulia, or one of the other many lead sources they may be leveraging. We’ve got more than 25 sources right now, and plan to expand in the coming months.

“The new lead broadcast functionality is a game-changer for agent responsiveness,” says Schwartz. “Now, when a lead comes in, it can be simultaneously sent to all agents, or a select few, on the team, guaranteeing that all leads are responded to nearly immediately. It’s a great experience for the buyer or seller and incredibly easy for the agents.”

The update supports several lead sources, including: