The CENTURY 21® brand has again ranked highest in total brand awareness in real estate in the 2017 Millward Brown consumer survey, now for the 19th consecutive year, Century 21 Real Estate recently announced. The brand achieved 94 percent awareness among real estate companies, higher than its nearest competitor at 89 percent. Thirty-two percent of consumers, in addition, selected the brand as the most recognized name in real estate, also higher than its nearest competitor at 27 percent.
“These results from a third-party global market research firm cement our status as the leading real estate brand and speak to the success of our broker franchise network in helping consumers realize the dream of homeownership,” says Greg Sexton, COO, Century 21 Real Estate LLC. “We are extremely proud to once again receive this recognition, which validates our System’s dynamic growth and the success of our independently-owned and -operated offices and their brokers and sales associates.
“This recognition comes during an exciting time as we continue to leverage our agent-centric platform, national marketing programs, proprietary online tools and key sponsorships to raise System member awareness,” Sexton says. “What we do is maximize new business opportunities in an effort to assist our System members help homebuyers and sellers make informed real estate decisions that, in turn, instill trust and loyalty in our professionals and our brand.”
The CENTURY 21 brand raised awareness through digital and TV advertising, specifically through its “Not An App” and “Good Luck Robots” spots, according to the survey. The brand is also a leader in being recognized as the official sponsor of the U.S. Soccer Team, for advertising in the NCAA Men’s Basketball Tournament, and as a national philanthropic partner of Easterseals.
For more information, please visit www.century21.com.
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