Zillow Group, Inc. has announced new features in the Premier Agent App, intended to help Premier Agents build their own personal brands, deepen their connections with clients and streamline agent-client communication, all while allowing agents to appear as a client’s only buyer’s agent for listings they view on Zillow or Trulia. The announcement was made at the recent Zillow Group Premier Agent Forum in Las Vegas.
“Buying or selling a home is often one of the biggest financial decisions someone makes in their lifetime, and in 2017, it’s not just a transaction, it’s about connection,” said Greg Schwartz, chief business officer at Zillow Group. “That’s why at Zillow Group, we’re committed to developing tools and technology that streamline communication between agents and clients. We’ve evolved our Premier Agent App with features that enable an agent to appear as the only buyer’s agent on for-sale listings their clients view on Zillow or Trulia—and that helps agents develop trust with clients while they build their own personal brand.”
Schwartz previewed the features—widely available to agents in 2018:
Text Messaging, Email, Tasks and Reminders
Agents will be able to send texts and emails directly within the Premier Agent App to simplify the client follow-up process and streamline agents’ client communication into one place. As of October, agents can also set up tasks and reminders to stay on track providing consistent experiences for clients.
My Agent
Through the new My Agent feature, Zillow Group has simplified communication between agent and client: Once an agent establishes a relationship with a client via the Premier Agent App, either by inviting their client to connect directly, or, coming in 2018, automatically connecting by picking up a live transfer from Concierge, that agent will appear as the only buyer’s agent on for-sale listings they view. The client’s inquiries to learn more about a property or request a home tour will also go directly to their agent in a single click. Additionally, online connections between agents and their clients will give agents access to Client Insights: visibility into your clients’ online search activity on Zillow and Trulia. These features will be widely available in 2018.
Other new features include:
Measuring Client Satisfaction
Zillow Group is committed to building a robust feedback platform that gathers rich information from buyers and sellers to improve upon the services it provides. While this process is still in development, information will be shared with agents and their teams in 2018.
3D Home
The next wave in real estate is virtual reality and augmented experiences. Starting in 2018, Zillow Group will support 3D tours on for-sale listings across the country. Zillow Group is building a free, first-of-its-kind app to make capturing these tours simple and fast.
For more information, please visit www.zillow.com.
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