NRT LLC has launched Listing Concierge, an automated listing marketing program, available exclusively through NRT’s Coldwell Banker branded operations.
Listing Concierge creates custom marketing for properties, based on basic information, before it is entered into the MLS. When the marketing is ordered, it is assigned to a Listing Concierge marketing specialist, who partners with the agent throughout the life of the listing. The specialist can provide proofs within one to two business days after photos and marketing copy are received.
The program offers several heavily subsidized and sizable marketing packages. Offerings include professional photography, customized printed brochures, digital materials, property website, mobile brochures, print and television advertising, YouTube and video marketing, targeted social media advertising, and much more.
Listing Concierge is available currently to one-third of Coldwell Banker branded operations, with a full launch set for the second half of 2019. According to preliminary research, Listing Concierge-marketed properties sold as much as 7 percent higher.
“Agents work around the clock for their clients, and as their partner, our greatest value is providing them with unparalleled tools and five-star service to assist them at every step of their process,” says M. Ryan Gorman, CEO and president, NRT LLC. “Listing Concierge not only simplifies the marketing experience for them; it helps agents to win more listings and prove their value by providing their clients with incomparable products that ultimately drive results.”
“Listing Concierge provides an incomparable listing marketing plan where agents place the order and a team of professionals custom-builds a campaign utilizing state-of-the-art technology,” says Michael Fischer, senior vice president of Marketing, NRT. “As a leader in innovation, we’ve built the proprietary software that helps our team deliver a superior, personalized marketing program efficiently to help agents turn one listing into three.”
For more information, please visit www.nrtllc.com.
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