RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

$726 Million in Rent on the Line as Gen Zers Move in With Parents

Home Industry News
By RISMedia Staff
June 14, 2020
Reading Time: 2 mins read

Younger generations are moving back in with their parents amidst the coronavirus crisis. What does that mean for the rentals they’re leaving behind? According to new data from Zillow, $726 million in rent is on the line, and that’s only counting Gen-Z renters.

According to Zillow, 2.7 million adults moved back in with their parents during the months of March and April, likely due to job losses as a result of the pandemic. In April alone, there were 32 million adults living with their parents or grandparents—a record high.What if these moves are permanent? As 80 percent of those who moved back in with their parents are Gen Zers, that means 1.4 percent of the total rental market could be at risk.

“The share of adults living with their parents has been high since the global financial crisis of the aughts,” said Zillow Senior Principal Economist Skylar Olsen. “Then, it was millennials flocking to the basements and spare bedrooms of their baby boomer parents, where many remained as rent burdens grew. Now, it’s Gen Z’s turn to ride out today’s crisis amid massive unemployment. But this time, rents are more likely to slow, easing the path to returning to living on their own even if some under-employment persists. Apartment construction has exceeded historic norms in recent years, and some are likely to double up or live more affordably in all kinds of ways, which should soften rent growth, at least for now.”

The most at-risk areas are metros in which a large population of renters are Gen Zers; that means Austin, Kansas City, Cincinnati and Pittsburgh. Other areas with a bigger population of millennial or older renters have less to worry about. These markets include Miami, New York and Los Angeles.

For more information, please visit www.zillow.com.

ShareTweetShare

RISMedia Staff

Related Posts

Mortgage Applications Take a Break as Rates Hit 4-Week High
Industry News

Mortgage Applications Take a Break as Rates Hit 4-Week High

November 19, 2025
Firms
Agents

Report: Housing Affordability and Rising Costs as Biggest Challenges for Real Estate Firms

November 19, 2025
Real Estate’s AI Hype: Where It Gets It Right (and Wrong) as Brokerages, Agents Adapt
Agents

Real Estate’s AI Hype: Where It Gets It Right (and Wrong) as Brokerages, Agents Adapt

November 19, 2025
Zillow Partners With Esusu, Launching CreditClimb to Help Renters Build Credit
Agents

Zillow Partners With Esusu, Launching CreditClimb to Help Renters Build Credit

November 19, 2025
LeadingRE Welcomes Renowned to Solution Group Program
Agents

LeadingRE Welcomes Renowned to Solution Group Program

November 19, 2025
Samuelson Takes the Stand at Hearing, Addresses Using New Listing Rules as ‘Deterrence’
Agents

Samuelson Takes the Stand at Hearing, Addresses Using New Listing Rules as ‘Deterrence’

November 19, 2025
Please login to join discussion
Tip of the Day

The Best Points to Advertise on for Recruiting

In order to run a successful team, you need to recruit agents who will contribute productively and positively to your sales and environment. This, sometimes, is easier said than done. Read more.

Business Tip of the Day provided by

Recent Posts

  • Mortgage Applications Take a Break as Rates Hit 4-Week High
  • Report: Housing Affordability and Rising Costs as Biggest Challenges for Real Estate Firms
  • Real Estate’s AI Hype: Where It Gets It Right (and Wrong) as Brokerages, Agents Adapt

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X