RISMEDIA, May 10, 2007-Diverse Solutions, an industry leader in Web site design and Internet marketing for real estate professionals, and SoCalMLS, the second largest MLS in the country with more than 55,000 members, have recently formed a partnership that will allow SoCalMLS to provide its members with Diverse Solutions’ mapping IDX program, dsSearchAgent.
According to the details of the partnership, SoCalMLS members are now able to easily put the dsSearchAgent IDX program on their own Web sites and have it automatically branded with their personal or office information depending on the Web site link they decide to use. In addition, individual agents and offices have been given the ability to have their own listings featured on the main map as soon as the page is loaded by one of their Web site visitors. As Web site visitors search any members’ branded dsSearchAgent IDX link, properties matching their search will be plotted on the map, and the details of any property will be instantly accessible from that same page.
SoCalMLS’s move towards endorsing a new IDX platform comes at a time when many real estate agents and brokers are migrating towards using the newest online marketing technologies. With the understanding that every single lead counts in today’s shifting market and that home buyers and sellers are looking for and expecting better online resources and home search tools, the desire of SoCalMLS has always been to provide their members with the best tools available.
Russ Bergeron, CEO of SoCalMLS, agrees. “We’re absolutely thrilled to provide such a powerful tool to all of our customers. With the Internet being such a massive part of their business, we understood that it was our responsibility to provide them with what they need to succeed in such a radically changing market. Quite simply, we just didn’t want our agents to get left behind.”
Diverse Solutions is also very pleased with the partnership according to Justin LaJoie, president and CEO of the company. “We’re extremely happy that SoCalMLS ultimately chose to work with us for their agents’ needs over all of the other companies that are out there. We believe dsSearchAgent is far superior to any other IDX solution out there in terms of power, flexibility, and ease of use for Web site visitors, and our partnership with SoCalMLS’s really goes a long way to show that others think so as well.”
“With the continuous feedback we received from many power agents and brokers while we were designing it, we’re positive that it will really provide the best experience for their clients, the buyers. A better experience and an easier way to find that perfect house equates to more sales.”
In addition to the version of dsSearchAgent being given out to SoCalMLS members, an alternate version of the program has generated a tremendous amount of national press since its release. With the demand for real estate property mapping Web sites on the rise, Diverse Solutions’ product has certainly allowed the company to set itself apart from its competitors. Some of the many additional features include the ability to have clients register to save favorite properties, save searches and to receive daily or weekly e-mail updates for new properties that meeting their saved searches criteria by either e-mail or RSS feed. dsSearchAgent also provides agents and brokers with the ability to view visitors’ registration information, create links with predefined map searches to properties they are listing, customize the color scheme and even search for visitors looking for homes within a certain price range and/or certain area.
Headquartered in Southern California, Diverse Solutions has established itself as a leader in the highly competitive real estate Internet marketing and software industry. The company offers a wide range of products and services designed to enhance the productivity and marketing efforts of real estate professionals through cutting-edge technology, excellent service, and superior quality.
For more information, visit www.DiverseSolutions.com.
