RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Facing the Crayon Test: New Formulas Promise to Resist Stains

July 20, 2007, 1 pm
Reading Time: 2 mins read

By Sara Schaefer, The Wall Street Journal

RISMEDIA, July 23, 2007—Hate seeing marks on a freshly painted wall? Paint manufacturers are pitching new formulas of paint that promise to be stain-resistant. We found that they did a great job resisting water spots and shoe scuffs, but none could completely withstand a parental nightmare: assault with a crayon.
Many paints don’t do a good job resisting stains. Even if marks can be scrubbed off, a shiny patch can be left behind, especially on a flat, or matte, finish. Now, manufacturers have developed new formulas that stand up to cleaning and have a coating that they say prevents stains to begin with.

We marked up some of the latest coatings with water droplets, shoes and crayons, and then cleaned them off with soap and water. Here is what we found:

Product: Ace Sensations (pictured) Company: Ace Hardware Corp. Price/Availability: starts at $24.99 per gallon, www.acehardware.com
Comments: The paint showed no stains after we splashed it with water, and the shoe marks wiped right off. But the crayon scrawls wouldn’t budge. The company said crayon stains require extra scrubbing.

Product: Duration Home Interior Latex Company: Sherwin-Williams Co. Price/Availability: starts at $40.29, www.sherwin-williams.com
Comments: Dirt and water wiped right off this paint as well. But the crayon marks were stubborn.

Product: Benjamin Moore Aura Company: Benjamin Moore & Co. Price/Availability: $54.99 per gallon, www.myaurapaint.com
Comments: This paint also resisted water, but the crayons didn’t wipe away, and slight dirt marks lingered. The company advises waiting longer — a full two weeks — before washing, so the protective film can set completely.

Product: Martha Stewart Colors Company: Valspar Corp., exclusively at Lowe’s stores Price: around $25 per gallon
Comments: The paint also stood up to water, and dirty shoe stains cleaned off easily. We were able to get a little bit of the crayon marks off this one — but repainting would still be in order.

ShareTweetShare
Beth McGuire

Beth McGuire

Recently promoted to Vice President, Online Editorial, Beth McGuire oversees the editorial direction and content of RISMedia’s websites, and its daily, weekly and monthly newsletters. Through her two decades with the company, she has also contributed her range of editorial and creative skills to the company’s publications, content marketing platforms, events and more.

Related Posts

Agents

ERA Real Estate Names Frank Malpica as President

August 28, 2026
Real Estate Apartment Search. Selling And Computer House
Agents

Report: More Home Shoppers Viewing Property Out of Market, Shaped by Affordability, Job Opportunities

August 28, 2026
Agents

Real REMAX Group Ceases Sales of New Motto Mortgage Franchises

August 28, 2026
Economy

In First Jackson Hole Speech, Fed Chair Kevin Warsh Remains Guarded on Rate Changes

August 28, 2026
Agents

Consolidation Up Close: eXp Realty and NextHome Leaders to Discuss the Benefits and Challenges of Acquisition

August 28, 2026
Agents

Consumer Sentiment Drops in August; Economic Instability Cited

August 28, 2026
Tip of the Day

Parked and Productive: How to Turn Car Time Into Winning Video Content

How to ditch the studio setup and stiff, over-edited videos at your desk, and turn your parked car into a high-converting mobile content hub. Read more.

Business Tip of the Day provided by

Recent Posts

  • ERA Real Estate Names Frank Malpica as President
  • Report: More Home Shoppers Viewing Property Out of Market, Shaped by Affordability, Job Opportunities
  • Real REMAX Group Ceases Sales of New Motto Mortgage Franchises

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2026 Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2026 Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X
No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2026 Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2026 Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.