RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Facing the Crayon Test: New Formulas Promise to Resist Stains

July 20, 2007
Reading Time: 2 mins read

By Sara Schaefer, The Wall Street Journal

RISMEDIA, July 23, 2007—Hate seeing marks on a freshly painted wall? Paint manufacturers are pitching new formulas of paint that promise to be stain-resistant. We found that they did a great job resisting water spots and shoe scuffs, but none could completely withstand a parental nightmare: assault with a crayon.
Many paints don’t do a good job resisting stains. Even if marks can be scrubbed off, a shiny patch can be left behind, especially on a flat, or matte, finish. Now, manufacturers have developed new formulas that stand up to cleaning and have a coating that they say prevents stains to begin with.

We marked up some of the latest coatings with water droplets, shoes and crayons, and then cleaned them off with soap and water. Here is what we found:

Product: Ace Sensations (pictured) Company: Ace Hardware Corp. Price/Availability: starts at $24.99 per gallon, www.acehardware.com
Comments: The paint showed no stains after we splashed it with water, and the shoe marks wiped right off. But the crayon scrawls wouldn’t budge. The company said crayon stains require extra scrubbing.

Product: Duration Home Interior Latex Company: Sherwin-Williams Co. Price/Availability: starts at $40.29, www.sherwin-williams.com
Comments: Dirt and water wiped right off this paint as well. But the crayon marks were stubborn.

Product: Benjamin Moore Aura Company: Benjamin Moore & Co. Price/Availability: $54.99 per gallon, www.myaurapaint.com
Comments: This paint also resisted water, but the crayons didn’t wipe away, and slight dirt marks lingered. The company advises waiting longer — a full two weeks — before washing, so the protective film can set completely.

Product: Martha Stewart Colors Company: Valspar Corp., exclusively at Lowe’s stores Price: around $25 per gallon
Comments: The paint also stood up to water, and dirty shoe stains cleaned off easily. We were able to get a little bit of the crayon marks off this one — but repainting would still be in order.

ShareTweetShare
Beth McGuire

Beth McGuire

Recently promoted to Vice President, Online Editorial, Beth McGuire oversees the editorial direction and content of RISMedia’s websites, and its daily, weekly and monthly newsletters. Through her two decades with the company, she has also contributed her range of editorial and creative skills to the company’s publications, content marketing platforms, events and more.

Related Posts

Sea Glass Acquires Sperry Commercial Global Affiliates
Industry News

Sea Glass Acquires Sperry Commercial Global Affiliates

January 9, 2026
The Keyes Company Brings The Landmark IV Group to Hollywood
Agents

The Keyes Company Brings The Landmark IV Group to Hollywood

January 9, 2026
Multi-Family Housing Starts Down in October; Single-Family Starts Rise
Agents

Multi-Family Housing Starts Down in October; Single-Family Starts Rise

January 9, 2026
Middling Jobs Report Offers Little Insight on 2026 Housing Market
Industry News

Middling Jobs Report Offers Little Insight on 2026 Housing Market

January 9, 2026
‘Benchmarkets’ vs. Outliers: Why Your Local Housing Story May Differ Drastically From National Trends
Industry News

‘Benchmarkets’ vs. Outliers: Why Your Local Housing Story May Differ Drastically From National Trends

January 9, 2026
Compass
Agents

Compass Closes Anywhere Deal Amid Anonymous Reports of ‘Overruled’ DOJ Staff Concerns

January 9, 2026
Tip of the Day

RISMedia Headliners: Innovating for the Future

Succeeding in the new year will take more than determination and hard work—it will require utilizing technology that facilitates efficiency and increased business. In this in-depth feature, real estate tech leaders share the innovations they believe will give agents and brokers a competitive advantage in 2026. Read more.

Business Tip of the Day provided by

Recent Posts

  • Sea Glass Acquires Sperry Commercial Global Affiliates
  • The Keyes Company Brings The Landmark IV Group to Hollywood
  • Multi-Family Housing Starts Down in October; Single-Family Starts Rise

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X