Enjoying explosive growth following the launch of its Renaissance website platform earlier this year, Real Estate Webmasters celebrated another victory last month—winning the 2021 Muse Creative Design gold award for its submission, www.carlycarey.com, the website of luxury real estate professional Carly Carey. The award represents the top prize globally for all real estate websites.
The Muse Creative Awards were founded by International Awards Associate (IAA) in 2015. This year’s competition saw 43,000-plus entries from over 102 countries, and was judged by 180-plus leaders in the design arena. Entrants are judged on their creativity, content, design, innovation, functionality and impact, among other criteria.
In creating the Carly Carey brand and website, Real Estate Webmasters chose a color palette and design elements reminiscent of Chanel and Tesla, a nod to both innovation and timelessness.
“Carly’s brand is incredibly clever,” says Real Estate Webmasters CEO Morgan Carey. “Her name is ‘Carly’ and ‘Carey,’ so for her logo, we were able to capture both elements in a single, elegant, yet understated, fashion. On business cards, the logo is embossed so that as you move the card and light hits it a different way, the word changes from ‘Carly’ to ‘Carey,’ similar to a hologram.”
But carlycarey.com goes way beyond a stunning veneer—the real juice lies in its powerful functionality.
“Carly’s website is incredibly beautiful, which makes a great first impression, as well as a lasting impression,” says Carey. “But it is also the most ADA compliant and most SEO friendly design in her market. It also has a lot of depth; for SEO and for site visitors, we have developed a significant amount of unique content, and hired professional photographers to shoot every area. In terms of search, not only has Carly mapped all the most important search fields, she also has a custom-built sold-listings application. This offers very unique features, such as being able to search by agent name on both the buy and sell side so that consumers can actually see how many deals a particular agent has done over a period of time.
“By providing much greater depth of local information, better search options and a far better user experience, carlycarey.com shines compared to any other local site,” adds Carey.
Real Estate Webmasters’ expertise in building award-winning sites that are both beautiful and powerful, like carlycarey.com, is augmented by the luxury real estate professional practicing under the company’s roof.
“With Carly as part of the family, Real Estate Webmasters is literally in the business of buying and selling real estate, and her website serves as an amazing source of real-time data and insights,” says Carey. “This gives us inside information on how real estate transactions are generated—and closed. We have an always current perspective on the ever-changing real estate market like no other vendor has.”
For Real Estate Webmasters, success is evident in the tens of thousands of agents already hosted on this platform, including Daniel Gale Sotheby’s International Realty, a 1,000-plus agent brokerage, which was featured in last month’s issue of Real Estate magazine.
“Renaissance is successful because it’s the fastest, most ADA compliant, most SEO friendly and best looking website on the market,” says Carey. “This helps agents’ and brokerages’ brands look amazing and supercharges their performance. Every two months, we release new features, so the framework is evolving at an incredible pace.”
For more information, please visit www.realestatewebmasters.com
Maria Patterson is RISMedia’s executive editor. Email her your real estate news ideas to maria@rismedia.com.
