RISMEDIA, Nov. 29, 2007–Network Communications, Inc. (NCI) has announced the acquisition of Apartment Rental Source magazine, a leading monthly apartment rental publication covering the greater Boston area. The magazine will be incorporated into NCI’s Apartment Finder brand extending its reach to 109 serviced markets across the United States and will now deliver a valuable addition for apartment shoppers and advertisers throughout Boston and its surrounding markets.
According to the company, this latest addition marks Apartment Finder’s entry into the southern New England region and continues the magazine’s brisk pace of expansion in 2007. In the past five years, Apartment Finder has expanded its presence into 36 new markets through acquisitions and start-ups while continuing to be the preferred choice of critical information for apartment shoppers, as well as the top pick for the advertisers that need to find quality renters.
“We are excited to enter the greater Boston market and extend the Apartment Rental Source in Southern New England,” said Marcia Bollinger, Apartment Finder’s senior vice president. “This acquisition firmly establishes the Apartment Finder brand as American’s fastest growing publication in the multi-family industry. For the newly acquired title, NCI will bring its strong online distribution and proprietary Web capabilities which will help the magazine grow to its full potential.”
“Today, to call ourselves members of the NCI network of high-quality, award-winning magazines, is a huge accomplishment for us,” said Matt Dubuque, president, Apartment Rental Source magazine. “Through this acquisition, we’ll be able to dramatically increase our territory and online presence as well as deliver to our advertisers the qualified apartment leads on which Apartment Finder has built its reputation.”
In addition to Apartment Finder and Apartment Blue Book publications, NCI operates ApartmentFinder.com, a leading Web site with state-of-the-art features for consumers searching for apartments around the country.
Online magazine content can be accessed at www.livingchoices.com.
