RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

All About Dual Agency

Home CRISIS-Friendly
May 19, 2023
Reading Time: 2 mins read
All About Dual Agency

During a real estate transaction, buyers and sellers are typically represented by their individual real estate brokers. However, in some instances, the buyer and seller are represented by the same agent. This type of scenario is called dual agency. While every situation is unique, dual agency has pros and cons. If you are presented with a possible dual agency scenario, read on to learn more about dual agency.

What is dual agency?
Dual agency is when the real estate professional represents the buyer and seller in a single transaction. While individual representation is more common, some situations can warrant dual agency. One of the most common scenarios for dual agency is if an agent lists a home that one of their buyers wants to purchase. However, with dual agency, the agent must negotiate for both sides, which means the agent can’t advocate for one party or the other. Additionally, in some states, dual agency is illegal. Checking with the particular state association can provide insight into each state’s requirements.

Dual Agency Pros:

Timely and streamlined communication
Since the same agent represents both the buyer and seller, you don’t have to deal with communication issues between parties. It also cuts down on communication wait time, as the agents don’t need to hear from each other. This can help avoid missed deadlines, scheduling difficulties and paperwork oversights.

Completing the deal quickly
If you’re a buyer or seller looking to complete a deal as quickly as possible, you may be open to dual agency. Since there is less room for negotiation and less time between communication, the process may move quickly. This type of scenario works best if it’s a straightforward transaction that doesn’t require much negotiation.

Dual Agency Cons:

Less guidance
As a rule, buyers want to negotiate a home sale down. Alternatively, a seller wants to earn as much as possible for their property. Since dual agency is a conflict of interest, an agent representing both parties must remain neutral and advocate for one client over the other. An agent representing both partners can’t disclose confidential information to either side.

More room for error
Since only one agent is involved, there is a higher likelihood of oversight and less checks and balances. If you pursue a dual agency situation, it’s wise to rely on a trusted attorney to help with the transaction. Since there is a heavier workload on the agent, this also means that the agent’s availability may be limited.

Less financial gains
Since a dual agent can’t advocate for one party over the other, both parties may not reach their financial goals. As a result, buyers may end up overpaying, while sellers may not receive their full asking price. Therefore, dual agency may not be for you if the financial aspect is your primary concern. However, if a quick, streamlined sale is your priority, you may consider dual agency.

ShareTweetShare
Paige Brown

Paige Brown

As Managing Editor, Social Media & Blog, Paige oversees RISMedia’s social media editorial and creative strategy, as well as managing content for the Housecall Blog, ACESocial and other editorial projects. She also helps develop marketing materials, email campaigns and articles for Real Estate magazine. Paige graduated from Central Connecticut State University with a B.A. in Journalism and Public Relations.

Related Posts

Have You Reviewed Your Homeowners Insurance in the Past Year? If Not, You Should
CRISIS-Friendly

Have You Reviewed Your Homeowners Insurance in the Past Year? If Not, You Should

August 19, 2025
How Freeze-Thaw Cycles Can Damage Your Home
CRISIS-Friendly

How Freeze-Thaw Cycles Can Damage Your Home

August 19, 2025
Have You Reviewed Your Homeowners Insurance in the Past Year? If Not, You Should
CRISIS-Friendly

Have You Reviewed Your Homeowners Insurance in the Past Year? If Not, You Should

August 19, 2025
How Freeze-Thaw Cycles Can Damage Your Home
CRISIS-Friendly

How Freeze-Thaw Cycles Can Damage Your Home

August 19, 2025
Buying in a Lifestyle Real Estate Market vs. a Large City Real Estate Market
CRISIS-Friendly

Buying in a Lifestyle Real Estate Market vs. a Large City Real Estate Market

August 15, 2025
Creating a Sensory Experience That Sells: The Power of Scent When Selling Your Home
CRISIS-Friendly

Creating a Sensory Experience That Sells: The Power of Scent When Selling Your Home

August 15, 2025
Please login to join discussion
Tip of the Day

Taking and Listing the Best Home Photos

Photos are the most natural and upfront way to reel in interest—listing descriptions suggest features of a home, while photos show those features. Read more.

Business Tip of the Day provided by

Recent Posts

  • The September Issue of Real Estate Magazine Is Now Live
  • Annual Inflation Largely Flat in July as Likely Interest Rate Cut Approaches
  • MLSs That Don’t Lead Are Hurting Your Growth

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X