Anywhere Real Estate today has announced the release of an updated purpose story that includes new enterprise values and an expanded purpose statement. Called “The Anywhere Way,” the company says the refresh “builds upon the distinct Anywhere position in the industry as the company continues to lead through change and accelerate transformation across its uniquely integrated residential brokerage and franchise, commercial, relocation and title and mortgage businesses.”
“Our new values and expanded purpose will guide our daily operations and strategic decisions as a company because we are so much more than a real estate leader: we are the company that brings people’s dreams to life by enabling the meaningful moves they make for their careers, businesses, and homes,” said Tanya Reu-Narvaez, Anywhere chief people officer. “There is power in our purpose, and we are excited to share it with our employees and networks as we continue our transformation journey.”
A release noted that in 2022, the company rebranded to Anywhere to better communicate the enterprise’s unique advantages and differentiated ability in the industry to meet consumers ‘anywhere’ on the transaction spectrum, meet brokers and agents in their business growth and employees–and prospective talent, in their career journey.
With the name change and new brand identity, the company also introduced The Anywhere Way to help employees engage with and communicate the new enterprise positioning, the release added. This included a new bold company purpose: empower everyone’s next move. With the update, Anywhere issued the following explainer statement to support how the purpose applies to various stakeholders:
- We move with integrity. We take trust seriously and earn it from our customers every day. We do what’s right and show up with excellence for those we serve.
- We move with heart. We bring a positive attitude as we seek to understand, value and respect one another and the significance of the work we do in people’s lives.
- We move as one team. We know where we’re going and can get there faster when we work collaboratively, leveraging our advantages to achieve our shared vision and lead into the future, together.
Finally, since the launch in 2022, The Anywhere Way has included four winning behaviors that are designed to help employees focus and prioritize, drive results and fuel their own personal success, the company stated:
- Obsess about growth
- Always find a better way
- Relentlessly focus on talent
- Achieve exceptional results
“Our people were our inspiration as we evolved The Anywhere Way,” said Trey Sarten, Anywhere chief communications officer and head of public affairs. “Purpose and meaning are not only critical drivers of workplace culture but also in this latest iteration, truly represent who we are today and our bold aspirations for tomorrow.”
For more information visit https://anywhere.re/.
