Kyle Basila is an experienced communications and public relations strategist with a passion for marketing, branding and creative ventures.
Basila helped navigate Realty Executives Associates (REA) through 2024 with communication strategies, including weekly emails from the CEO. He spearheaded a pro-REALTORĀ® marketing campaign consisting of print ads, social media and billboards emphasizing the value of REALTORSĀ®. Basila also created systems for REA’s marketing department to scale in alignment with the companyās growth.
In addition, Basila executed 1,000-plus large-scale, all-company events celebrating agents amidst uncertain times, and helped to open three new offices in the REA network.
While his job combines his three favorite things – leadership, community and strategic communication – Basila notes that the most rewarding part of his career is seeing REA āfoster community for our agents.ā
āWhether it be social hours, large events, service days or just a regular Tuesday, seeing our agents interact with each other and create connections is the most rewarding part of my job,ā he says. āIām privileged to help foster those connections.ā
The idea of scripting, lighting and performing for a camera every day is enough to keep even the most ambitious professional on the sidelines. The secret is staying consistent without burning out isnāt working harder on your productionāitās working smarter with B-roll. Read more.
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