eXp Realty® has announced the official launch of eXp Sports & Entertainment, a new division within eXp Luxury that the company says is designed to define the standard for and elevate real estate service for high-profile clientele. The announcement was made at eXpcon Miami, the brand’s real estate conference.
The new division equips certain agents with specialized certification, exclusive branding assets and a global network built for the needs of clients in professional sports and entertainment.
“The Sports and Entertainment segment requires a unique level of confidence, discretion and specialized knowledge,” said Leo Pareja, CEO of eXp Realty. “This launch is a direct response to our agents’ desire to dominate lucrative niche markets. By embedding eXp Sports & Entertainment within our successful luxury platform, we’re not just providing a credential, we’re providing the industry’s most powerful framework for agents to build credibility, connect with key advisors and confidently serve the world’s most demanding clientele.”
Some key features of eXp Sports & Entertainment include:
- Exclusive brand identity: Members gain immediate access to the official eXp Sports & Entertainment mark, design suite and marketing assets.
- Pro-level content and collateral: The division provides ready-to-use listing decks, social templates and presentations built for the needs of the Sports & Entertainment clientele.
- Certification and recognition: Agents earn the credential defining expertise in high-profile real estate through the mandatory Sports & Entertainment Certification Course. This includes directory designation and a verified badge in the global eXp Luxury network.
- Education and masterminds: Members participate in 2x monthly masterminds with agents, athlete advisors, general managers and entertainment insiders.
- Opportunity resources and networking: Members access a global network, including curated partnerships with athlete advisors, entertainment attorneys and wealth planners. This is bolstered by toolkits, industry databases, and a pre-vetted concierge/relocation vendor directory to help source and win new clients.
“eXp is once again raising the bar for specialization. For an agent focused on high-profile clients, having a certified, recognized brand backed by a global network, is the ultimate competitive advantage,” said Wendy Forsythe, eXp Realty chief marketing officer.
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