Linda James has spent 2025 redefining the “inner office” experience for real estate brokerages across North America. As the founder of FyrstUp, James spearheaded the growth of a SaaS platform that digitizes the traditional brokerage whiteboard, providing a mobile-first solution for pre-market listing collaboration and open house hosting. Her leadership was particularly vital following the National Association of Realtors® settlement, as she positioned FyrstUp as a critical compliance tool that fosters transparent, in-house communication. This year, the platform expanded its adoption across the U.S. and Canada, turning a profit in its first year and attracting significant M&A interest from major industry players.
A resilient entrepreneur, James launched FyrstUp in 2023 with a mission to help agents stay “on the go” without losing the collaborative culture of a physical office. Beyond her technical innovations, she is a dedicated mentor who supports women entrepreneurs in navigating male-dominated industries with grit and consistency.
“Using my knowledge and connections for the benefit of others is always a win for me, and watching people grow and succeed because of something I helped create is the greatest payoff,” she says. For James, this nomination is an honor that validates her years of persistence, proving that authenticity and innovation are the keys to a lasting industry legacy.
Four industry leaders recently came together to discuss what it will take to succeed in the year ahead. The good news is, you don't have to look very far to get started. Read more.
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