Travis Saxton

Travis Saxton joined RE/MAX Holdings, Inc. as executive vice president of strategy and quickly helped usher in a new era of innovation focused on productivity, agent growth and consumer engagement. In his first year, Saxton led the launch of multiple AI-powered platforms designed to modernize how REMAX professionals attract leads, build relationships and scale their businesses.

Among the most notable initiatives was MAXRefer, the industry’s only AI-driven global referral system, now facilitating nearly 4,000 referrals each month across the REMAX network. Saxton also introduced Max, an AI digital assistant that converts traffic on remax.com and remax.ca into actionable opportunities delivered directly to agents and teams, enhancing both the consumer experience and lead response speed.

Additional launches included MAXEngage, a loyalty and rewards platform that gamifies productive agent behaviors and social marketing, and a global Marketing as a Service platform that blends digital, video, social, print and generative AI into a single omni-channel solution. AI is a “particular passion” of Saxton’s that he relished introducing to the REMAX network.

“I love using my expertise and strategic passion to chart a course for REMAX we truly believe is unique, competitive and leading the industry,” he says. Looking ahead, Saxton continues building scalable systems designed to shape the future of REMAX.