RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Real Estate Marketing Strategies: How to Stay Positive No Matter What

Home Best Practices
By Dr. Maya Bailey
October 27, 2010, 3 pm
Reading Time: 2 mins read

RISMEDIA, October 28, 2010—It is more important than ever that we find ways to stay positive, especially as we continue to make our way through today’s real estate market. Your success depends on your mindset, not on the economy or the marketplace. How do I know this to be a fact? I’ve interviewed hundreds of top producing sales people all over the U.S. and Canada, and when I asked them the secret to their success, unquestionably and without a doubt and independent of each other, they all said the same thing, “my mindset.”

These are top producing sales people that have been in the business for 10, 20, or even 30 years. They’ve been through up times, down times, and all kinds of different markets, and they said without a doubt it was their mindset .When times get tough, people start to look outside of themselves for answers and what they really need to do is look inside themselves and ask themselves the question, “How can I stay positive, how can I stay hopeful, how can I stay optimistic?”

Here are a few tools that will make it easier to create a positive mindset, no matter what the real estate industry throws at you.

The first tool is to really stop watching, or listening, or reading the news as the news is based on negativity. The news amplifies fear and negativity in order to capture more listeners, more readers, and more viewers. The media is a business like anything else and there’s a popular saying in the media industry that describes their approach: “If it bleeds, it reads.” So the more fear the media can instill in people, the more people will turn to newspapers or the television to find out what’s going to happen, or in some way stay fixated because they’re in fear. In order to create a positive mindset, it is crucial to not become fixated on what the media is reporting.

The second tool is to stop being around negative people. Your colleagues are going to want to constantly come and talk to you and tell you how bad things are. Maybe your clients or prospective clients are going to tell you how bad things are during phone conversations, and even your friends will do the same thing. You will go through a day and everybody will want to tell you how negative everything is. If you are looking to create a positive mindset, the first step is to avoid the negative people who surround you. If you are stuck talking to someone who is speaking negatively, simply tune them out and say: “Well that may be true for you, but that’s not true for me.” This is like an inner mantra which will help you create your own inner environment.

The third tool is a technique that I’ve used with my clients throughout the past 12 years as a successful business coach. It’s a very powerful tool called The Stop Technique, and there are three steps to it. The first step is just called Stop. If you start to notice your mind going in a negative direction such as, “I can’t succeed in today’s economy,” “I just

ShareTweetShare

Related Posts

Homesmart: The Next Chapter
Agents

Homesmart: The Next Chapter

March 6, 2026
Homebuilders Identify Key Long-Term Forces Shaping Housing Demand and Industry Health
Industry News

Homebuilders Identify Key Long-Term Forces Shaping Housing Demand and Industry Health

March 6, 2026
Consolidation in Residential Real Estate: Why Financial Intelligence Matters More Than Ever
Industry News

Consolidation in Residential Real Estate: Why Financial Intelligence Matters More Than Ever

March 6, 2026
Judges Appear Inclined to Allow Anywhere Copycat Settlement to Proceed
Industry News

Judges Appear Inclined to Allow Anywhere Copycat Settlement to Proceed

March 6, 2026
Home-Price Growth Decelerating Into 2026, With Regional Trends Mixed: Report
Industry News

Home-Price Growth Decelerating Into 2026, With Regional Trends Mixed: Report

March 6, 2026
Large Number of Job Losses in February Roil Economy
Agents

Large Number of Job Losses in February Roil Economy

March 6, 2026
Tip of the Day

Frozen Lockboxes: Tools and Strategies for Deicing Before a Showing

A truly blistering winter can freeze up locks, both lockboxes and locks on the doors themselves, so it can pay off to have a fast-acting solution. Read more.

Business Tip of the Day provided by

Recent Posts

  • Homesmart: The Next Chapter
  • Homebuilders Identify Key Long-Term Forces Shaping Housing Demand and Industry Health
  • Consolidation in Residential Real Estate: Why Financial Intelligence Matters More Than Ever

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2026 Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X