When your family name is your brand, with established roots for well over half a century, clients expect you to know everything about every neighborhood, township and cul-de-sac in the area.
And thanks to Realtors Property Resource® (RPR®), Dave Hooke of Hooke, Hooke & Eckman REALTORS® in Carlisle, Penn., is better equipped than ever to carry on his family’s long-standing reputation as the go-to real estate company in the area.
With 11 years of experience under his belt, Hooke notes that real estate has been the family business since he can remember.
“My grandfather started a local real estate office here in 1943 with my grandmother,” says Hooke. “Then they welcomed my dad into the business.”
Today, the firm provides a full range of services, catering to clients in Carlisle, Harrisburg and Cumberland counties.
“In our area, we can’t really specialize in any one thing,” says Hooke, “so we gain market presence and marketshare by gaining knowledge in any area the customer needs.”
For Hooke and his three-member team, this knowledge comes directly from RPR. In fact, Hooke equates his decision to tap into RPR as something like discovering a goldmine.
“The idea of using RPR came up in an office meeting, so we decided to conduct a workshop with our staff,” says Hooke, who goes on to say that his office manager was active with the local Association of REALTORS®, so the firm already had access to RPR as an association benefit.
“After that workshop, I really dug into the system and realized it was a one-stop shop,” says Hooke. “Not only does the system provide research, its report-generating potential keeps me from having to click around on 10 or 12 Web platforms.” The team at Hooke, Hooke & Eckman REALTORS® is now using RPR to access and publish demographic information, assessment databases, school and active listing data, mortgage information and foreclosures.
“Maybe it’s not cutting time off the front-line sales work,” says Hooke, “but it’s already saving as much as 50 percent of our time on administrative servicing as far as data and reports are concerned.”
Simply put, RPR provides the firm with the resources they need so that Hooke and his team can focus on doing more transactions.
“There’s absolutely no question about the fact that I’ll be using RPR more and more as the new year progresses,” concludes Hooke.
For more information, please visit www.narrpr.com.
