Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
2023’s housing market ended with a whimper. There were just over four million existing home sales nationwide last year, the fewest since 1995. Elevated mortgage rates and high home prices forced some prospective buyers to exit the market. However, a lack of inventory continues to be the biggest constraint on the market. Existing homeowners have…
In August, mortgage rates surpassed 7%, hitting a more than two-decade high. At the beginning of 2023, most housing-market watchers expected rates to drop steadily throughout the year, perhaps even falling back down to 6% by year’s end. But rates are remaining persistently high in the face of economic uncertainty. And consumers are starting to…
The COVID-19 pandemic led to lockdowns and shut-ins, but it also created opportunities for movers. Whether households made a long-distance move for lifestyle, family or financial reasons, some states were a draw for pandemic movers. According to IRS data, between 2020 and 2021, the biggest gainer was Florida, with 128,710 more households moving in than…
The large millennial population is in prime first-time home-buying age, driving demand and competing for the ongoing scarcity of homes for sale. While there are some divergences in how millennials approach home buying and selling, it’s still an open question about how radically this generation will change the housing market. Millennials are different from prior…
The headlines can sometimes be alarming: “Home sales activity at a decade low.” “Prices are collapsing.” “The market is set to crash.” The attention-grabbing headlines can be disorientating to consumers who are reading that the market is in crisis, but who are finding very competitive conditions when they are actually out looking for a home.…
Summer is typically when the housing market heats up. In a normal year, there are more homes sold in the summer, and homes tend to sell faster. Prices peak during the summer months and new listings increase. Over the last few years, however, the housing market has been anything but typical, so what will summer…
“Institutional investors are the main culprit behind rising rents and home prices, shutting would-be homebuyers out of the market.” This is a common refrain, and while the share of investors in the housing market has increased in recent years, their impact may not be as significant as some claim. Directing so much attention to them…
The 2023 housing market will be different than what we’ve seen over the past two and a half years. Instead of frenzied competition, home sales activity will be more deliberate. Buyers will have more room for negotiation and sellers will have to reset expectations on price. While there are some remaining headwinds, there are favorable…
Is it finally a buyer’s housing market? Or at least a balanced market? Sellers are still holding most of the cards. But there is good news for homebuyers, as the inventory picture might not be as dire as it seems. Buyers also have more leverage and a greater ability to negotiate with sellers, which is…
For much of the past two-and-a-half years, it has been a housing market free-for-all, with bidding wars, multiple offers over list price and homes purchased sight unseen. But all of that is changing as the housing market is set to correct in 2023. Note that the forecast is for a housing market “correction,” not a…
As homebuilders are adopting sustainable practices for 2024, learn about energy-efficient efforts for homes and assist clients in finding their next green home. Earn your Green Designation today! 20% off the online course.
