Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
Editor’s Note: The following is a commentary by Carlos Martin, project director for the Remodeling Futures Program at the Joint Center for Housing Studies at Harvard University. The Remodeling Futures Program seeks to produce a better understanding of the home improvement industry and its relationship to the broader residential construction industry. Learn more here. One…
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