Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
For decades, the topic of artificial intelligence (AI) has captivated our imagination. But over the last few years, we have seen it become more and more of a daily reality in our lives—from facial recognition on our phones to self-driving cars on the road, and the shiniest new toy: ChatGPT. While AI advancements have transformed…
Over the last two years, the COVID-19 pandemic has continued to accelerate the digitization of the real estate transaction. Whether it’s closing on a new home or beginning the search process, homebuyers—especially the emerging millennial generation—expect to be able to digitally transact with trust, transparency, speed, ease and convenience. Real estate firms know that investing…
Over the last two years, the COVID-19 pandemic has continued to accelerate the digitization of the real estate transaction. Whether it is closing on a new home or beginning the search process, homebuyers—especially the emerging millennial generation—expect to be able to digitally transact with trust, transparency, speed, ease and convenience. Real estate firms know that…
Over the past few months, increasing mortgage rates have sent a seismic shockwave through the real estate market. After nearly two years of a non-stop homebuying frenzy, purchase activity is slowing down. Buyer pipelines are thinning out and listings are lingering on the market longer. It’s a stark contrast to the bidding wars and price…
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