the National Association of REALTORS®

Posts by the National Association of REALTORS®

Interview: Andy Florance on Restoring Transparency and Putting Agents ‘Back in Front of America’

Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner.  During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy.  Through four commercials reaching some 113 million viewers, the rapidly ascending real…

Window to the Law: Rules for Using Endorsements and Testimonials

Editor’s Note: This is part of a monthly video series from the NATIONAL ASSOCIATION OF REALTORS® to inform and educate members about important aspects of being a real estate professional. Watch for this series each month in RISMedia’s Daily News. Using endorsements and testimonials from past customers and clients can be a powerful marketing tool…

How Market Data Helps Build Client Connections

Blake Wallace started his career in real estate walking neighborhoods throughout the Minneapolis, Minnesota, area, knocking on doors of strangers’ homes and opening up conversations about couples’ plans to downsize or families’ hopes of moving into better school districts. In the nearly two decades since ringing that first doorbell, confronting an unknown face and an…

Leadership for Fraught Times

Moderator: Kymber Lovett-Menkiti, President, Keller Williams Capital Properties, Washington D.C.; Broker Relations Liaison, National Association of REALTORS® (NAR) Panelist: Tracy Kasper, Broker/Owner, Berkshire Hathaway HomeServices Silverhawk Realty; 2024 President, National Association of REALTORS®  Kymber Lovett-Menkiti: There is a long tradition of using the November edition of this column to introduce the NAR president for the…