The .REALTOR Web Address: A Key Component of Your 2016 Branding Strategy
Whether triggered by market changes, competition, mergers, or an outdated image, every branding strategy needs periodic updates to keep pace...
Best Practices
Spotlight: Taking the Unexpected Expense Out of Home Repairs
Steve Douglas, an associate broker with Coldwell Banker Residential Brokerage in Oro Valley, Ariz., has been a REALTOR® for close...
Systems, Programs and Processes Secure Success
“Ultimately, everyone should want to create value when they are building their real estate business,” says Cleve Gaddis of Gaddis...
Ask the Experts: How to Collect More Accurate Contact Information from Open House Visitors
In today’s Ask the Expert column, we ask Mark Tepper, SeniorVice President of Sales for Open Home Pro® how agents...
A Model of Certainty in an Uncertain Environment
Keeping current with today’s technology is key for any real estate brokerage to be successful in today’s market. In the...
How My Diversity Made Me a Better Leader
I am a first generation Mexican American. My parents came to the U.S. in the 50s and technology (or lack...
Intelligent Ads: Adding Value to the Broker Value Proposition
As we continue to explore the digital advertising space within the real estate industry, we’ll be shifting our focus to...
Streamlining Workflow through Personal Service and Online Tools
Are you still playing phone tag with agents and sellers when you want to schedule a showing? “If you are,”...
Delivering Qualified, Motivated Consumer Leads
As Jeff Cook continues to grow his neighborhood network of boutique offices, he is depending more and more on Homes.com...
Content Craze: How Do You Reach Consumers?
To say that we live in a society driven by information is an understatement. Content and its dissemination have truly...
4 Hidden Costs of Homeownership Clients Should Understand
As your client’s guide to the process leading to homeownership, it’s your responsibility to make sure they know what they’re getting into from a financial perspective. Read more.
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