Online Collaboration: The Next Step in Savvy Real Estate Technology
Real estate professionals today know that making smart use of technology is critical to their business today. Very early on,...
Teams
Advertising in Newspapers…Can It Still Work?
Anyone in the real estate profession in the earlier years of this century knew the importance of advertising constantly. That...
Growing through a Fresh Approach
Is your company growing? In the following interview, RISMedia’s Nick Caruso talks to Jeff Owens, president of Better Homes and...
Trust: Real Estate’s New Currency – Part 2
As I mentioned in last month’s column, restoring our credibility with today’s wary consumers requires building a relationship based on...
The NAR Power Broker Roundtable: Information Overload? Harnessing the Power of Relevant Content
The Power Broker Roundtable is brought to you by the National Association of Realtors® and Rei Mesa, NAR’s Special Liaison...
Company Spotlight: Stay in Touch with Clients Today, Build Referral Business Tomorrow
As the day-to-day demands of real estate professionals continue to increase, staying in touch with clients—past and present—often gets put...
Does Social Media Actually Work?
Be honest with me and yourself – have you ever been asked this question or have you ever asked yourself...
The Art of Starting Over: How 7 Simple Words Can Save a Business Conversation Gone Wrong
Has this ever happened to you? You’re talking to a client, or perhaps your boss, and you realize the conversation...
A ‘Tweet and Greet’ Approach to Bettering Your Business
By now, I'm sure we can all agree that Facebook is an invaluable tool to help establish new business and...
Modern Marketing: Do You Have a Social Media Management Plan?
The National Association of Realtors®’ Field Guide to Quick Real Estate Statistics reports that approximately 90.5 percent of REALTORS® use...
3 Ways to Boost Engagement With Selfie-Style Content
In the age of TikTok, hyper-polished, overly-produced videos are a thing of the past. Today’s most effective social media content is simple, scrappy and all you need is your phone. Read more.
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