The Hardest Question to Ask
"Wasn't that the most fun EVER?!" Have you ever yelled that out to a buyer or seller at the end...
Lead Story
Homeownership and Well-Being: A Complicated Relationship
Homeownership has come to represent security and wealth—the American Dream, realized, for millions who place their stake through property. There...
Boost From Buyers: Confidence in Housing Up
Confidence in housing again met an all-time high in September in the Fannie Mae Home Purchase Sentiment Index® (HPSI), propelled...
Go Figure: Hipsters Are in Mainstream Markets
Culturally unsheltered and experience-happy, hipsters have massed in markets that meet their preference for "unconventional." These hubs typically have an...
Rethinking Relocations: First-Time Buyers
Many employers aren't using their relocation programs for full strategic benefit. Here's a simple way to help your clients find...
10 Tips to Convert More Leads: Build Rapport With ‘Know, Like and Trust’ Process
"Know, like and trust" is a three-step process that agents need to master in order to convert more of their...
The Search Is On: It’s Prime Time for Amazon’s Second Headquarters
Last month, Amazon launched a national sweepstakes tied to an announcement that it would be investing in a second headquarters...
Marketing Matters: Don’t Back Down on Lead Generation During the Off-Season
In my hometown of Chicago, October is a time of transition, when the days get shorter and the nights get...
Know Your Model, Work It Well
Editor's Note: This was originally published on RISMedia's blog, Housecall. See what else is cookin' now at blog.rismedia.com: Brighter, Faster—but...
Stop Chasing Unicorns
How HomeSmart Is Positioning Itself to Be the Ideal Brokerage That's Real Editor's Note: The following article is the cover...
Safe at Home: Holiday Tips That Keep Risks and Hazards to a Minimum
Getting back in touch through emails or notes can provide a subtle reminder that you want to stay connected, as well as providing useful information. Instead of sending a generic Happy Holidays card, why not add helpful holiday safety tips? Read more.
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