Is Your Brokerage Millennial-Social or Anti-Social?
It seems that with each passing week, another report, study or survey is published pointing to the impact social media...
Marketing
10-Year High Profits for Sellers
Homeowners are profiting when selling—and their average earnings haven't been this high since 2007. At the close of 2017, the...
Facebook Goes Local, More Opportunities for Agent Marketing
Social media is constantly changing, adapting to new platforms and the way people use them. Facebook has made strides in...
Mortgage Rates Up One-Quarter Percentage Point Since Start of Year
The average 30-year, fixed mortgage rate is 4.22 percent—hitting more than a one-quarter percentage point increase since the start of...
Pending Home Sales Edge Up
Pending home sales edged up in December, 0.5 percent in the National Association of REALTORS® (NAR) Pending Home Sales Index...
Exceeding Inflation, Home Prices Rising Swiftly
Homes are appreciating at a healthy pace, with November prices up 6.2 percent year-over-year, according to the S&P CoreLogic/Case-Shiller Indices....
Go Beyond Traditional ‘Just Listed’ Social Media Content
It's a proven fact, yet one overlooked by many real estate agents: Using listings as a singular source of social...
Thrive in Any Market
Many agents think their success in the industry depends on the state of their local market; however, the most successful...
Social Skills: Marketing Through the Noise
A cocktail of fact, fiction and "noise" is plaguing social media, and brands and businesses are finding new and refined...
Hot in Housing: The Bay Area Rules
The Bay Area—chiefly San Francisco, San Jose and Vallejo—is on a hot streak, with no pointers to a slowdown this...
What Recent Pre-Marketing Studies Say About Pricing, Policy and Privacy
How can the industry (and you) use data to steer policy and clients in a direction that best serves everyone—whether that is toward “seller choice” or “transparency,” or perhaps both? Read more.
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