Facebook Files Patent: Homeowner Data Could Reveal Socioeconomic Status
Have you scrolled by an ad on Facebook for new real estate signs—just a few hours after you searched for...
Marketing
Aging Down: The Face of Luxury Shifts
Buyers aged 25-49 are considerably shaping the upper-end market, according to recently released research by Luxury Portfolio International®. Seventy-eight percent...
Is Your Brokerage Millennial-Social or Anti-Social?
It seems that with each passing week, another report, study or survey is published pointing to the impact social media...
10-Year High Profits for Sellers
Homeowners are profiting when selling—and their average earnings haven't been this high since 2007. At the close of 2017, the...
Facebook Goes Local, More Opportunities for Agent Marketing
Social media is constantly changing, adapting to new platforms and the way people use them. Facebook has made strides in...
Mortgage Rates Up One-Quarter Percentage Point Since Start of Year
The average 30-year, fixed mortgage rate is 4.22 percent—hitting more than a one-quarter percentage point increase since the start of...
Pending Home Sales Edge Up
Pending home sales edged up in December, 0.5 percent in the National Association of REALTORS® (NAR) Pending Home Sales Index...
Exceeding Inflation, Home Prices Rising Swiftly
Homes are appreciating at a healthy pace, with November prices up 6.2 percent year-over-year, according to the S&P CoreLogic/Case-Shiller Indices....
Go Beyond Traditional ‘Just Listed’ Social Media Content
It's a proven fact, yet one overlooked by many real estate agents: Using listings as a singular source of social...
Thrive in Any Market
Many agents think their success in the industry depends on the state of their local market; however, the most successful...
6 Key Numbers Buyers Must Examine Before Committing
“The rate should never be treated as a yes-or-no answer,” says Nick Nastos, founder of Chicago’s Property Shop. “I would be more concerned about a buyer closing with no emergency fund than one accepting a slightly higher rate with a manageable payment and cash still in the... Read more.
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