Ask the Expert: What Is Social Media’s Most Valuable Metric?
Today's “Ask the Expert” column features Adam Selig, COO and Managing Partner of Lumentus Social. Selig says forget likes and...
Marketing
Protecting Your Real Estate Investment: HSA Home Warranty Covers All the Bases
A proud West Point graduate and former member of the U.S. Armed Forces, you could say that providing protection and...
Century 21 Real Estate Selects Hootsuite to Deliver Custom Social Media Solution
CENTURY 21® Real Estate has chosen Hootsuite, the world's most widely used social relationship platform, to enhance its social media strategy and...
Best Practices for Using Social Media in Your Business
Being a successful real estate professional means knowing how to navigate social media. It’s almost impossible to network (especially to...
Living Smart: Mulch Madness and Basic Buying Tips
(TNS)—Nothing signals the return of spring like a smelly pile of mulch. Aside from its questionable stench, mulch plays an...
The Secrets to Selling a Second Home
For real estate professionals serving vacation areas, marketing a property is a lot like telling a story: the story of...
Social Media Survey: Beyond Facebook – Building Business with Social Media
There's no question that social media opens up a world of business opportunities for real estate professionals. But with so...
Selling or Staying: Home Renovation Projects Require Careful Attention
Investing in home improvement projects can have a huge return—whether to create a more enjoyable living space or to put...
Sifting, Seeding and Selling: Finding and Helping the Relocating First-Time Buyer
Anticipating a strong recovery in first-time buyer volume generated by corporate relocations, we offer these suggestions for recognizing these new...
Selling Strategies: Satisfying the Jaded Consumer
There are three general areas where a consumer might get frustrated, and yes, even jaded. After I wrote about my jaded...
3 Business Moves Agents Should Make Before Summer
As the market heads into the summer season, the groundwork you lay now can determine whether the coming months are productive. Agents can use this time to reconnect with clients and position themselves for more listings. Here are three smart business strategies to make before summer arrives. Read more.
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