Conquering New Areas with a Different Model
In the following interview, Mark Farrow, Jim Sparkman and Don Sturgeon, broker/owners of HomeSmart Realty Group in Salem, Ore., discuss...
Technology
Video Marketing Gets Evolutionary
There are so many quotes about change, but this is one from Ben Franklin is one of my favorites: “When...
Building a Multi-Point Real Estate Enterprise
When Jeff Cohn of Omaha’s Elite Real Estate Group at Berkshire Hathaway HomeServices Ambassador Real Estate sits down to plan...
.Homes: A Domain for Real Estate Branding
The process of finding a new home is one of the most important financial decisions a person will make. Because...
How Real Estate Agents Are Leveraging Artificial Intelligence
The Jetsons lasted on TV for just three seasons, but its impact was far greater. According to Smithsonian Magazine, “The...
Redefining Enterprise: Real Estate Webmasters Takes a Different Approach
I have worked with some incredible real estate technology companies primarily in sales and sales management, so I was front...
5 Tech Insights from a Power Panel
One thing I’ve learned throughout my real estate career is that when experts and visionaries get together to talk about...
Technology: Building Block or Road Block for Your Relationships?
The use of real estate technology has exploded exponentially over the past 10 years, and most would agree it can...
CEO Exchange 2016: Barreling toward a Real Estate Revolution
In real estate, every decision a company makes could potentially transform into its competitive differentiator. For some, traditional business methods...
Talking Tech with Sheri Hutchinson: Back to Basics
With Labor Day weekend behind us, September is in full swing; kids are going back to school, summer vacation is...
How to Calm Jittery Sellers When Similar Homes Close by Are Also for Sale
While you as the seller’s agent or broker understand all the intricacies and strategies of working a listing, your clients very likely are first-timers, vulnerable to emotions and worrisome opinions precisely because they don’t have prior experience. Read more.
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