With over 30 years of experience in the industry, Chuck Scoble is president of California-based Better Homes Realty. In 2019, he teamed up with Joe La Rosa, founder and CEO of Florida-based La Rosa Realty, despite the fact that their two firms were located in opposite corners of the country. As Scoble says, “It’s the USA version of East meets West!”
Connected by a mutual friend, the two leaders quickly discovered they were kindred spirits and formed a unique alliance to meet the demands of today’s real estate business. Better Homes Realty and La Rosa Realty didn’t merge, but rather, joined forces to provide the tools, technology and training agents and owners need to thrive in the changing landscape.
Scoble and La Rosa realized they could turn their similarities into a partnership based on an agent-centric model that allows both firms to retain their brand identities, yet capitalize on their synergies.
“Our focus is always on being able to improve our technology platform so that it remains ahead of the curve and is always the leading and most cutting-edge technology available to both agents and consumers,” says Scoble. “Technology is constantly evolving, and so are we.”
Between Better Homes Realty and La Rosa Realty, there are approximately 50 offices and close to 3,000 agents located in Florida, California, Colorado, Texas, Pennsylvania, New York, Georgia, South Carolina and Mexico, with new offices recently opened or planned in Panama, Peru, Columbia, Puerto Rico and Turkey.
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