When the deals get tough, the people look to Frances Katzen. An expert at complex, nuanced real estate transactions, Katzen made Douglas Eilliman’s prestigious top 10 list in 2022, reaching dizzying heights for production. Along with numerous record-breaking deals, including a $25 million midtown penthouse, she additionally helped keep her fellow agents and other industry professionals abreast of bleeding-edge market trends with her highly regarded podcast and newsletter, hosting other real estate titans and advancing a broad insight for listeners.
“There is nothing more gratifying than seeing someone who has put sweat equity into their job and now, as a result, are in a position to buy something,” she says. “It really is ‘that moment’ of arriving into their financial freedom and of owning something they worked so hard for. Watching their faces get emotional about this realization is pretty awesome.”
Brokers and agents have always held the role of trusted advisors and experts, and this is even truer now. These realities are underscoring just how important better lead strategies are, so that teams can increase their lead flows over time, whether the market is up or down. Read More
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