Blogging to Grow Your Real Estate Business
In the modern age of social media forms and the storytelling that comes with them, blogging feels like a bit of an outdated form of marketing. This, however, is absolutely untrue. Read more.
In 2021, Kari Callahan oversaw and served as a key player for the most significant acquisition in the brand’s history, the North American regions of RE/MAX Integra. The acquisition of independent RE/MAX regional franchises has long been a key pillar of growth strategy and a capital allocation priority. Callahan recognizes that growth amplifies existing competitive advantages, creates new opportunities and furthers the interests of company affiliates.
Callahan is committed to identifying new revenue streams and cementing the company’s future as the global leader in real estate technology. “Don’t be afraid to do things differently,” she says. “RE/MAX was the original disruptor in real estate because Dave and Gail Liniger deconstructed the idea of a traditional brokerage and crafted a radical new business model. Their vision upgraded the professional and financial well-being of agents and elevated the experience of homebuyers and sellers.”
In the modern age of social media forms and the storytelling that comes with them, blogging feels like a bit of an outdated form of marketing. This, however, is absolutely untrue. Read more.
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