As chief strategy officer of NextHome Inc., Keith Robinson is responsible for developing and overseeing the implementation of key strategic business relationships, further adding to the growth of the company’s national expansion.
The company’s slogan “Humans over Houses” was coined by Robinson and is a testament to his devotion to the human connection in real estate. In 2020, amid the uncertainty of COVID-19, he helped pivot the communication schedule for the company, holding webinars to provide agents and homeowners with relevant information, helping them understand the climate in real-time.
“Whether it’s leading a franchise, or just starting in your sales business, I think fear makes us hesitate and not follow through,” he says. “If someone can have the courage to consistently take action in the face of that fear in this industry, they can have success. It’s okay to be afraid, just move forward with what you’ve set your mind to anyway.”
Buying a house for cash, meaning no mortgage, can seem like the most strategically savvy and best way to gain an accepted offer. But there are subtle pros and cons to such a maneuver, more so for the buyer, but also for the seller. Read more.