Natasha Patla

In 2025, Natasha Patla helped shape the conversation around luxury real estate and brokerage branding through a series of high-impact initiatives across Christie’s International Real Estate and @properties. As chief marketing officer for both brands, she led the launch of the Christie’s International Real Estate Luxury Forecast and Mid-Year Update, delivering timely insights that informed agents, consumers and the broader industry. She also directed branding and event strategy for marquee gatherings, including the Christie’s International Real Estate Summit in New York and EXPO, @properties’ largest annual event.

Patla oversaw @properties’ 25th anniversary campaign, culminating in “@palooza,” a large-scale celebration at Chicago’s iconic Salt Shed that blended culture, community and brand storytelling. She also serves as CMO of @gives back, the company’s charitable foundation, where she led the 2025 launch of the “$25 for 25 Years” initiative to mobilize agents and staff in collective giving.

“There’s nothing more satisfying than turning a great idea into a brand-defining moment. Marketing is about storytelling—and when those stories move people, drive results, and elevate agents’ businesses, it’s a win all around,” Patla says. Known for fostering a bold, collaborative creative culture, she continues to elevate brands, agents and communities through innovative, purpose-driven marketing.