Rochelle Atas Maize recognized the untapped potential that social media has on the real estate market in 2021. Not only did she utilize the fast-growing platform, TikTok, for marketing a property, but she curated an explosive media moment through this unique marketing campaign. Her viral vignettes positioned the home as a must-buy and even attracted the attention of news outlets, including two features in the Wall Street Journal. The property received multiple offers within two weeks, after sitting on the market for seven long months, showcasing not only the power of a good social strategy, but Maize’s creative marketing genius.
“I am so passionate about real estate and love waking up every day to find someone’s forever home,” says Maize. “Success does not happen because of luck or by accident. There have been many sacrifices and studying but most importantly perseverance with a lot of common sense too.”