Google Goes Nationwide With Listings Amid Widespread Industry Disruption
Google’s effort to embed listings directly into its world-dominant search engine just expanded nationally as the tech mega-company leans into ...
Tag: lead diversion
CoStar Slashes Homes.com Investment After Capital Review
CoStar, just under two years after launching what it described as the largest marketing campaign in real estate history to ...
Lawsuit Targeting Zillow Cites ‘Confidential Witnesses’ with New Allegations
In a class-action lawsuit focused on Zillow’s mortgage referral and fee structures, plaintiffs just added a bevy of new accusations, ...
How to Calm Jittery Sellers When Similar Homes Close by Are Also for Sale
While you as the seller’s agent or broker understand all the intricacies and strategies of working a listing, your clients very likely are first-timers, vulnerable to emotions and worrisome opinions precisely because they don’t have prior experience. Read more.
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