The Pre-Marketing Rush Is Reshaping Listings—and the MLS Record
In a matter of weeks this quarter, all the major brokerages partnered with portals to pre-market their listings. Compass routed ...
Tag: premarketing
The Pre-Market Puzzle: What’s the Buzz on This Hot-Button Issue?
“Premarket listings.” It’s the new industry catchphrase, thankfully replacing “commission lawsuits,” but, alas, it comes with its own controversy. The ...
Zillow Announces 28 New ‘Preview’ Partners as Industry Feels Out Premarketing
Zillow on April 10 announced that an additional 28 brokerages have signed on to be part of its “Zillow Preview” ...
How to Calm Jittery Sellers When Similar Homes Close by Are Also for Sale
While you as the seller’s agent or broker understand all the intricacies and strategies of working a listing, your clients very likely are first-timers, vulnerable to emotions and worrisome opinions precisely because they don’t have prior experience. Read more.
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