To reach their target list price, sellers need to invest in the updates that appeal to buyers’ new needs. To help them do just that, Realtors® must understand which improvements will maximize profit—and which won’t.

To reach their target list price, sellers need to invest in the updates that appeal to buyers’ new needs. To help them do just that, Realtors® must understand which improvements will maximize profit—and which won’t.
Recently promoted to Vice President, Online Editorial, Beth McGuire oversees the editorial direction and content of RISMedia’s websites, and its daily, weekly and monthly newsletters. Through her two decades with the company, she has also contributed her range of editorial and creative skills to the company’s publications, content marketing platforms, events and more.
As a real estate agent, you know motivated seller leads are the foundation of your business. But what if you’re overlooking one of the highest-value opportunities? Meet the "tired landlord." Read more.
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