RISMEDIA, May 15, 2007-e-Agent, a provider of online marketing products and services for residential real estate professionals, announced the initiation of its first nationwide television advertising campaign. The 30-second animated commercial has been running since mid-April on more than 20 DirecTV satellite-delivered channels, including Bloomberg, CNN, MSNBC, Bravo, Discovery, DIY and HGTV. The spot also can be viewed at www.eAgent.com and YouTube.com.
In an era of increasingly specialized media, hundreds of television channels delivered via satellite and cable offer advertisers new opportunities to target specific demographic and psychographic audience segments. Television has also retained an aura of credibility that is increasingly hard to duplicate elsewhere. Accordingly, e-Agent plans to expand its media buy to include the Dish Network later this month.
“As cost-per-click prices soar and consumers become inundated by Web-based marketing, more traditional offline techniques offer the opportunity to differentiate ourselves in a cost-effective manner,” said President Josh Konowe. “Expansion of the e-Agent brand to television advertising also represents a strategic reposition during recent months to widen our portfolio beyond Internet-based lead generation.”
For more information, visit www.eAgent.com.
